Social media is a primary force that is redefining the role of the men and women who are agency owners. The importance of social media on business has dramatically escalated. We have moved through the “hype phase” of social media when businesses felt compelled to participate because it was a fad. We have entered a productive phase where […]
Owners Need to Be Social for Ad Agency New Business
Filed Under: Agency Leadership, New Business Trends, Social Media Tagged With: ad agency new business, agency principals, Andy Polansky, Michael Gass, Social Media
CEOs who are social will be the next new thing
Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions. I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business […]
Filed Under: Agency Leadership, Fuel for Thought, Social Media Tagged With: Andy Polansky, CEOs, corporate communications, IBM Study, Ken Henley, Leslie Gaines-Ross, Michael Gass, Nashville AMA, social ceo, Social Media, spokesperson-in-chief, Weber Shandwick
2014 The Year of the Social CEO
Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. Brands no longer ignore social media. The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because […]