Agencies talk about the value of content marketing but few are doing it and even fewer do it well. Roper Public Affairs, 80% of business decision-makers said they prefer to get information via articles, not ads. 70% said content makes them feel closer to a company and 60% said content provided by companies helps them make […]
Ad Agencies that don’t have content practices will be scrambling for new business
Filed Under: Content Marketing, Digital Marketing, Social Media Tagged With: ad agency new business, Andrew Bennett, Brad Ball, content marketing, John Seifert, Jonathan Sackett, MediaCo, Moroch Agency, Stacy Minero, Steve Rubel, Vin Farrell
Ad Agencies: 5 Solutions for Hiring, Training and Retention
“The average Starbucks barista gets more training than the average communications employee.” Andrew Bennett According to a recent 4A’s and Arnold Worldwide Survey: 90% of agency staff say they have to figure things out on their own due to the lack of training and 50% of talent in the marketing and communications industry feel undertrained […]
Filed Under: Agency Leadership, New Business Talents Tagged With: 4A's, ad agency new business, advertising agencies, Andrew Bennett, CEO of Arnold Wordwide, Michael Gass, retention, talent, training