The use of the AIDA Formula can simplify your content marketing. The 1992 movie, Glengarry, Glen Ross, was about a group of desperate and struggling real estate agents. Alec Baldwin plays the role of their sales motivator. He shares with the group the AIDA formula and then informs them that they must compete in a sales contest […]
A 4-step writing formula for ad agency new business
Filed Under: Agency Blogs, Content Marketing, Inbound Marketing Tagged With: A.I.D.A. Formula, ad agency new business, C.P. Russell, content marketing, Dave Kerpen, Elias St. Elmo Lewis, Michael Gass
Ad Agency New Business Leads From a Blog?
Blogs are actually well suited to generate new business leads. Your ad agency’s blog can provide the platform for a series of small action agreements.
Filed Under: New Business Tips, New Business Tools, Social Media Tagged With: A.I.D.A. Formula, ad agency blog, agency lead generation, Chris Garrett, chrisg.com, Michael Gass, sales leads