Describe Your Ad Agency in Six Words or Less

ad agency tag lines

Here’s a challenge for advertising, digital, media and PR agencies. Let’s take it one step further … Can you describe your agency in six words “without” using these 10 Things Ad Agencies “usually” Say About Themselves? Ten things agencies are most likely to say about themselves: Full service Comprehensive solutions Great ideas Results oriented Integrated marketing approach […]

How to personally get to know your agency’s best prospects

content marketing know you audience

Content marketing provides a system to better understand and engage your prospects.  I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides. It makes new business more focused and much easier than the interruptive type tactics of the past, […]

SlideShare: Presentation Trends For Ad Agency New Business

slideshare for ad agency new business

The Biggest and Best Uses of SlideShare for Ad Agency New Business. Here’s a brief synopsis if you are unfamiliar with SlideShare. Launched in October of 2006, it is a slide hosting service, often called the “YouTube of presentations”. SlideShare claims to be the world’s largest professional content sharing community. Ranked as one of the top […]

Ad Agency Draw 63,000+ Twitter Users for BrandBowl 2010

Mullen, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that combined tweeting, ad reviews and a host of metrics to let viewers generate and view real time ratings of the TV commercials that ran on the big game.

Ad Agency’s Super Bowl Party Generates National Attention

You’ve probably heard of ADBOWL, but you may not know that the idea originated at a midsize ad agency’s Super Bowl party in Albuquerque, NM. Ten years later, growing in size every year, the idea has paid great dividends to the agency generating national television, press coverage and positioning it as an industry leader.

Social Media Tools: Promote Your Ad Agency With SlideShare

Early this morning, 5:42 AM to be exact, I received this email from SlideShare:

“Your presentation is currently being featured on the SlideShare homepage by our editorial team.
We thank you for this terrific presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everday.”

SlideShare: Fueling Ad Agency New Business Through Social Media

This is a recent presentation that I gave, how ad agencies a new business program through social media. A lead generation program that teaches agencies how they should have been doing new business all along.

Top 25 Ad Agency New Business Research and White Papers

The top 25 ad agency new business research and white paper reports for 2008 according to our FUEL LINE readers. Each report is provided as a downloadable PDF.

Using Video to Promote Your Ad Agency

Any small and midsize ad agency can use simple, inexpensive online videos for promotion. Videos build relationships and can be very persuasive. You can create individual videos that stand alone to post on your agency’s Website or blog.

Promote Your Ad Agency Through the Recession

Let me preface this post by saying that small to midsize agencies have a once in a lifetime opportunity to grow their agency during turbulent financial times. Now is the time to step up your advertising agency’s new business efforts.