Recession Creates Opportunities for Small-to Midsize Ad Agencies

A recessionary period is a great time to promote your agency an increase your market share and profits.

The Fourth of Five Ways to Promote Your Ad Agency Using Social Media

It was once said that,

“Every business needs a Web site.” Today it’s, “every business needs a blog.”

Identifying Your Ad Agency’s Most Important Client

There are just over 12,000 advertising agencies in America. The vast majority look and sound just alike. Any wonder that most clients have a hard time distinguishing one agency from another. There is nothing unique about them at all.

Finding a brilliant positioning is one of the most important and rewarding experiences an agency can undertake.

Win New Business by Finding Your Ad Agency’s Sweet Spot

ad agency new business

The sweet spot is that part of the club, bat, tennis racket, etc. that wastes the least amount of energy when it collides with the ball.

New business targeting is about finding an agency’s sweet spot. Deciding on the most fruitful audience that match your agency’s core competencies and wastes the least amount of your agency’s energy and resources to win.

Ad Agencies Try to Appeal to Everyone

positioning is the foundation for new business

The foundation of an ad agency’s new business process is figuring out their unique point of difference. Agencies should do for themselves what they do for their clients: define what their brand stands for. “Full service” or “integrated” does not represent a new business strategy. Thousands of agencies describe themselves using these terms. Trying appealing […]

The Biggest Trend in Agency Business Development

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A new business director for an ad agency is a unique breed of person. Engaged in the kind of activities that most agency principals, creatives and even account service execs hate, selling the agency. This lack of internal expertise and passion has fueled a growing trend of outsourcing new business development, particularly among smaller to midsize ad agencies.