The Best First Steps into Social Media for Ad Agency CEOs

I’m in Chicago this week conducting a couple of social media/new business workshops for ad agencies. I’m working primarily with agency CEOs to help them get their head around social media and why it’s such a great tool.

10 Blogging Tips for Ad Agency CEOs

The tips below are going to differ considerably from other recommendations in the blogosphere. But please be reminded that they are intended primarily for agency principals of small-to midsize ad agencies and given entirely from a new business perspective. Agency principals have to “get” social media. You can only “get” it by being a participant.