This is a guest post written by Don Beehler. Don is the author of the blog, The Art of Telling Your Agency’s Story. He provides public relations consulting services to small- and medium-sized advertising agencies and businesses.
Why Ad Agency Principals Should Consider Writing a Book
Filed Under: Agency Leadership, Agency Promotion, New Business Tools Tagged With: Ad Agencies, agency ceo, authoring a book, Don Beehler, Steve McKee
Top 25 Ad Agency New Business Research and White Papers
Ad Agency Survey Finds Traditional New Business Methods Aren’t Working
The sample came from a database of 4,955 U.S. full-service advertising agencies ranging in staff size from 5 to 80 full-time employees. An online link to the survey was also made available.
Filed Under: New Business Trends, Social Media Tagged With: 2008, ad agency new business director, Advertising Agency Survey, agency ceo, economic crisis, Michael Gass Consulting, New Business Survey