Why Ad Agency Principals Should Consider Writing a Book

This is a guest post written by Don Beehler. Don is the author of the blog, The Art of Telling Your Agency’s Story. He provides public relations consulting services to small- and medium-sized advertising agencies and businesses.

Top 25 Ad Agency New Business Research and White Papers

The top 25 ad agency new business research and white paper reports for 2008 according to our FUEL LINE readers. Each report is provided as a downloadable PDF.

Ad Agency Survey Finds Traditional New Business Methods Aren’t Working

The sample came from a database of 4,955 U.S. full-service advertising agencies ranging in staff size from 5 to 80 full-time employees. An online link to the survey was also made available.