Fueling Ad Agency New Business
I owe Mack Collier, author of the blog, The Viral Garden, for the inspiration for this post. He provides some straight talk regarding the lack of growth to individual and company online communities.
Many ad agencies also struggle with building an online community. I’ve discovered a number that have the attitude that “if I build it, they will come” but that isn’t the case.
A new business director for an ad agency is a unique breed of person. Engaged in the kind of activities that most agency principals, creatives and even account service execs hate, selling the agency. This lack of internal expertise and passion has fueled a growing trend of outsourcing new business development, particularly among smaller to midsize ad agencies.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me