Springpad re-imagines how sharing and discovery should work. If you are a regular reader of Fuel Lines, you know that I am a big fan of Edward Boches, Chief Innovation Officer (formerly Chief Creative Officer and Chief Social Media Officer) at Mullen. Edward was among the few creatives to understand the importance of social media as […]
If you can’t attend Advertising Week here are some good resources to follow the events, capture insights and even participate in the dialogue through Twitter, Facebook, LinkedIn and Google +. Oct. 3 kicks off Advertising Week, New York’s premier annual gathering of marketing and communications leaders from around the world. Begun in 2004, Advertising Week now […]
You’ve probably heard of ADBOWL, but you may not know that the idea originated at a midsize ad agency’s Super Bowl party in Albuquerque, NM. Ten years later, growing in size every year, the idea has paid great dividends to the agency generating national television, press coverage and positioning it as an industry leader
Steve McKee, President of McKee Wallwork Cleveland, recently shared with me how the idea for ADBOWL came about and what it has done for his agency.