Why ad agencies should learn about Springpad

Springpad re-imagines how sharing and discovery should work. If you are a regular reader of Fuel Lines, you know that I am a big fan of Edward Boches, Chief Innovation Officer (formerly Chief Creative Officer and Chief Social Media Officer) at Mullen. Edward was among the few creatives to … [Read more...]

Advertising Week: Resources for Daily Reports, Live Updates and Videos

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If you can't attend Advertising Week here are some good resources to follow the events, capture insights and even participate in the dialogue through Twitter, Facebook, LinkedIn and Google +. Oct. 3 kicks off Advertising Week, New York's premier annual gathering of marketing and communications … [Read more...]

How McKinney achieved one of the best new-business records among advertising agencies

1 McKinney

Innovation and collaboration, two keys to ad agency new business. McKinney is an independent advertising agency based in Durham, North Carolina. It was founded in 1969 by Charles "Chick" McKinney, the agency is now independently owned by a management team led by Brad Brinegar, CEO.  It has been … [Read more...]

Mine Social Networks for Ad Agency New Business


Data mining is an increasingly important tool for ad agency new business transforming data into rich business intelligence, giving your agency an informational advantage. "The real money in social media might not reside in the ads that sit on Web sites like Facebook and Twitter, but in the data … [Read more...]

10 Twitter Networking Tips for Ad Agency New Business


Get more out of Twitter and generate inbound leads for your agency's new business by creating a personal network of prospective clients. I didn't quite know what to do with Twitter in the beginning until I read an article from Angela Maiers, educator, author, blogger who now leads Maier Educational … [Read more...]

If 2009 was the year to forget for the advertising industry, what’s next?


  2009 has become the year to forget for the advertising industry. "If you look at 2009, we have not seen a convergence of so many issues and crises at the same time. It was the perfect storm,"says Maurice Levy, chief executive of Publicis Groupe, one of the world's largest ad companies, with … [Read more...]

The Changing Role of Ad Agency Rainmakers

changing roles of agency rainmakers

The Great Recession, the rise of social media, the rapid advance of technology and digital plus the maturing of Millennials has significantly impacted those with the responsibility of business development. I read an interesting ADWEEK article by Andrew McMains regarding the "Changing Role of … [Read more...]

Survey: Key Insights into Agency New Business Trends


Many ad agencies are desperate for new business but desperation can often turn an agency into its own "worst client." New business activity will not necessarily equate to new business. Agencies must have a discipline and focus to generate new business in this economy. It's not that hard. Just … [Read more...]

FUEL LINES’ Super Bowl “Advertising” Coverage


  The Super Bowl is not only the Super Bowl for football but also for the advertising industry. What's the newest trend for this year? The incorporation of social media. Preview Super Bowl Ads prior to the game: ADWEEK MEDIA SUPER BOWL XLIII A  good variety of top articles, posts, … [Read more...]

ADBOWL: Ad Agencies Should be “Creative” Promoting Themselves


You've probably heard of ADBOWL, but you may not know that the idea originated  at a midsize ad agency's Super Bowl party in Albuquerque, NM. Ten years later, growing in size every year, the idea has paid great dividends to the agency generating national television, press coverage and positioning it … [Read more...]