A lack of respect is bad for ad agency new business. You might not be able to change the perception of our industry but you can control the perception of your agency.
Over the last decade, the advertising industry has become one of the least liked by Americans. In a recent Gallup Poll Advertising and Public Relations ranked 10th on a list of the least respected industries in the nation.
Author Tim Williams is an author and consultant, closely associated with the advertising industry.… Continue reading