Fueling Ad Agency New Business
An ad agency principal who is an example on how to use content marketing and social media to build awareness and new business opportunities for your agency. I am a Bob Hoffman fan. I have read everything he has written, from his book The Ad Contrarian, to every ADWEEK and blog post article and now […]
Pinterest has great potential for ad agencies: storyboards, branding strategies, concept ideas, campaign ideas, design ideas, even organizing agency pitches. Time Magazine named Pinterest one of the top 50 websites for 2011. It is one of the hottest new social media sites with enduring specialties that qualifies it as the next ‘Twitter.’ Its value through venture […]
A lack of respect is bad for ad agency new business. You might not be able to change the perception of our industry but you can control the perception of your agency. Over the last decade, the advertising industry has become one of the least liked by Americans. In a recent Gallup Poll Advertising […]
Everyone in the agency should contribute to new business and one of the best ways to encourage lead generation is through a referral program. A referral program is one of the most cost-effective and efficient methods for generating new business for small-to-midsize ad agencies. Here are my 12 tips on how to create or enhance […]
If your agency’s social media participation isn’t generating traffic and new business leads, it is important to know why. How can an agency help a client monetize their social media when it doesn’t have a handle on how to use it for itself? As more-and-more agencies jump on the social media band-wagon, clients are beginning to […]
TV continues to reign as the most influential advertising platform, and online ads are considered influential by less than half of Americans. TV continues to be king. Deloitte’s fifth edition “State of the Media Democracy” survey reveals that 71 percent of Americans still rate watching TV on any device among their favorite media activities. In addition, […]
Webdesigner Depot, has created an excellent summary of the history of social media. Changes occur almost on a daily basis but this look back can help you put rising popularity of social media into context. The following are the major topics covered in this resourceful article, that highlight’s social media’s history along with summaries of the various platforms that continue to evolve:
In a recent Ad Agency New Business Survey that I recently conducted, 64% of the 430 responding ad agencies said they have a blog. For the remaining 36% of the agencies that don’t but should, I’ve compiled the following check-list to help get your agency’s blog up and running for new business:
26 agency blogs were submitted for Fuel Line’s Ad Agency Blog of the Mont for December. The blog, Talk is Cheap, Strategis, Stoughton, MA was selected by 66% of the votes. Second in the voting was L&S Unscripted, Lawrence & Schiller, Sioux Falls, SD.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me