Is Advertising a Respected Profession?

rodney dangerfield advertising a respected profession

  A lack of respect is bad for ad agency new business. You might not be able to change the perception of our industry but you can control the perception of your agency. Over the last decade, the advertising industry has become one of the least liked by Americans. In a recent Gallup Poll … [Read more...]

12 Tips for Building a Rewards Program for Ad Agency New Business

12 tips for ad agency new business

Everyone in the agency should contribute to new business and one of the best ways to encourage lead generation is through a referral program. A referral program is one of the most cost-effective and efficient methods for generating new business for small-to-midsize ad agencies. Here are my 12 tips … [Read more...]

16 Signs That Social Media Isn’t Working for Ad Agency New Business

sixteen signs social media isn't working

If your agency's social media participation isn't generating traffic and new business leads, it is important to know why.  How can an agency help a client monetize their social media when it doesn't have a handle on how to use it for itself? As more-and-more agencies jump on the social media … [Read more...]

Media Survey: TV Retains its Power and is Enhanced by Social Media


TV continues to reign as the most influential advertising platform, and online ads are considered influential by less than half of Americans. TV continues to be king.  Deloitte’s fifth edition “State of the Media Democracy” survey reveals that 71 percent of Americans still rate watching TV on any … [Read more...]

The Future of Display Technology for Ad Agency New Business

Imagine the impact upon the ad industry by high-technology, available in the near future, with display glass at the center of it. "More companies are incorporating technology into their marketing to make their promotions stand out. The changes are upending the ad business and forcing consumers to … [Read more...]

The History and Evolution of Social Media for Ad Agency New Business

Michael Gass history of social media

A look back at the history of social media can help us better move forward as it continues to evolve and mature. There are social media solutions for almost every need. These are exciting times for the advertising industry.  I enjoy every day of exploring the potential of social media to advance ad … [Read more...]

Something for the 34% of Ad Agencies That Have No Blog


  As important as it was for your ad agency to have a website, it is now equally important that your agency have a blog. A blog is becoming the gateway for agency new business. Ad agencies need to rethink their approach to new business and intensify their focus for creating magnetic content … [Read more...]

Talk Is Cheap: Fuel Lines’s Ad Agency Blog of the Month for December

talk is cheap blog

26 agency blogs were submitted for Fuel Line's Ad Agency Blog of the Mont for December. The blog, Talk is Cheap, Strategis, Stoughton, MA was selected by 66% of the votes. Second in the voting was L&S Unscripted, Lawrence & Schiller, Sioux Falls, SD. strategis, as our name implies, is a … [Read more...]

Big Ad Agencies Now Requiring the Development of Digital Skills


Small to mid-size ad agency owners and executives need to be better equipped with digital technology. It will not only impact agency business but also new business development. I having a discussion with the creative director of a small agency who is in his early 50's. He was expressing his … [Read more...]

Study: The State of Social Media for Business and Ad Agency New Business


The State of Social Media for Business 2010, a survey report that provides your agency with helpful information for using social media to generate new business. To effectively use social media for business development,  it is important to know who is using social media, how they are using it, what … [Read more...]