A lack of respect is bad for ad agency new business. You might not be able to change the perception of our industry but you can control the perception of your agency. Over the last decade, the advertising industry has become one of the least liked by Americans. In a recent Gallup Poll Advertising […]
Everyone in the agency should contribute to new business and one of the best ways to encourage lead generation is through a referral program. A referral program is one of the most cost-effective and efficient methods for generating new business for small-to-midsize ad agencies. Here are my 12 tips on how to create or enhance […]
If your agency’s social media participation isn’t generating traffic and new business leads, it is important to know why. How can an agency help a client monetize their social media when it doesn’t have a handle on how to use it for itself? As more-and-more agencies jump on the social media band-wagon, clients are beginning to […]
TV continues to reign as the most influential advertising platform, and online ads are considered influential by less than half of Americans. TV continues to be king. Deloitte’s fifth edition “State of the Media Democracy” survey reveals that 71 percent of Americans still rate watching TV on any device among their favorite media activities. In addition, […]
Imagine the impact upon the ad industry by high-technology, available in the near future, with display glass at the center of it. “More companies are incorporating technology into their marketing to make their promotions stand out. The changes are upending the ad business and forcing consumers to engage with pitches in new ways. Think virtual […]
Webdesigner Depot, has created an excellent summary of the history of social media. Changes occur almost on a daily basis but this look back can help you put rising popularity of social media into context. The following are the major topics covered in this resourceful article, that highlight’s social media’s history along with summaries of the various platforms that continue to evolve:
In a recent Ad Agency New Business Survey that I recently conducted, 64% of the 430 responding ad agencies said they have a blog. For the remaining 36% of the agencies that don’t but should, I’ve compiled the following check-list to help get your agency’s blog up and running for new business:
26 agency blogs were submitted for Fuel Line’s Ad Agency Blog of the Mont for December. The blog, Talk is Cheap, Strategis, Stoughton, MA was selected by 66% of the votes. Second in the voting was L&S Unscripted, Lawrence & Schiller, Sioux Falls, SD.
Big agencies know that digital training is now critical. Rising to meet the escalating demands for digital, most of them are now requiring that almost all of their employees develop digital skills.
The State of Social Media for Business 2010, a survey report that provides your agency with helpful information for using social media to generate new business.
To effectively use social media for business development, it is important to know who is using social media, how they are using it, what social media channels are being used, what goals are being pursued and tactics deployed that are providing measurable results.