Fueling Ad Agency New Business Through Social Media
Almost five years ago I had an epiphany for new business. It came from a CMO Study, released in early 2008, where 85% of decision makers said they found their vendors not the other way around. I realized there was a paradigm shift taking place for new business brought on by the great recession and social media’s evolution as another communication channel.… Continue reading
A good number of agencies depend upon the pitch as the primary way they win new business and grow. Some national attention and industry buzz has been brought upon the pitch process due to AMC’s new show simply called, ‘The Pitch,’ where two opposing ad agencies compete against each other for work for a nationally recognized brand.… Continue reading
This guest post is written by Cheri D. Gmiter, the executive director of Magnet Global Network. She serves as the communications hub of this international network of independent advertising agencies. She has over 30 years of agency and broadcast experience.
Advertising clients that once worked with one or two agencies to handle their marketing needs now may divide their work among 5 to 10 shops that specialize in media, design, digital, SEO and Social.… Continue reading
“The Pitch”, is a new reality show featuring two agencies, McKinney and WDCW, who are competing for a Subway assignment. The new business pitch is the way agencies win most of their business and grow. The sneak peaks of The Pitch is an edited version of the creative process of both agencies that builds toward the pitch and then declaration of the winner.… Continue reading
I am a Bob Hoffman fan. I have read everything he has written, from his book The Ad Contrarian, to every ADWEEK and blog post article and now his new book, 101 Contrarian Ideas About Advertising.
Bob is the CEO of Hoffman/Lewis advertising located in San Francisco and St.… Continue reading
Time Magazine named Pinterest one of the top 50 websites for 2011. It is one of the hottest new social media sites with enduring specialties that qualifies it as the next ‘Twitter.’ Its value through venture financing has soared from $40 million to over $200 million in only a few months.
Pinterest (pronounced to rhyme with interest) is a vision board-styled social photo sharing website and app where users can create and manage theme-based image collections.
Over the last decade, the advertising industry has become one of the least liked by Americans. In a recent Gallup Poll Advertising and Public Relations ranked 10th on a list of the least respected industries in the nation.
Author Tim Williams is an author and consultant, closely associated with the advertising industry.… Continue reading
A referral program is one of the most cost-effective and efficient methods for generating new business for small-to-midsize ad agencies. Here are my 12 tips on how to create or enhance your agency’s new business referral program:
How can an agency help a client monetize their social media when it doesn’t have a handle on how to use it for itself? As more-and-more agencies jump on the social media band-wagon, clients are beginning to ask them,“what has social media done for you?”
Gone are the days when an agency can get by “talking the talk but not walking the walk.” Clients will be able to discern between the agencies that truly get social media from the ones that don’t with just a few clicks of their mouse.… Continue reading
Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
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