Infographic: Things to Think About When Advertising Internationally

things to think about advertising internationally

U.S. companies have a lot of potential in international markets for their products and services. A number of these markets are huge in terms of population, in countries such as China and India. American firms also want to advertise in other countries because the purchasing power of consumers and … [Read more...]

Ad Industry: The 3% Conference

three percent conference female creative directors

The 3% Conference 2013 will be held, October 16-17, at The Intercontinental Hotel in San Francisco. Over 70 speakers – hailing from 10 different countries – gather together in San Francisco along with 400 Creative Directors, Creatives, marketers, and recruiters for 2 days of inspiration, knowledge … [Read more...]

Lee Clow’s Beard: Word’s of Advertising Wisdom

Lee Clow's Beard for ad agency new business

If you think social media is hard to comprehend - the answers may be in our past! I was reading an Ad Age aricle this morning, "Lee Clow on Advertising, Then and Now". Ad Age has referred to Lee Clow as "advertising's art director guru".  He was a personal friend of Steve Jobs for some thirty … [Read more...]

25 Ways to Be Found for Ad Agency New Business

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Tips for creating a larger online presence to be found by your agency's best prospects. Almost five years ago I had an epiphany for new business. It came from a CMO Study, released in early 2008, where 85% of decision makers said they found their vendors not the other way around. I realized there … [Read more...]

Lessons from AMCs ‘The Pitch’ on How to Motivate Your Ad Agency After A Loss

How to lose a pitch in front of millions of television views and the entire ad industry and still come out as the winner. A good number of agencies depend upon the pitch as the primary way they win new business and grow. Some national attention and industry buzz has been brought upon the pitch … [Read more...]

A Global Network of Independent Advertising Agencies for New Business

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Belonging to an international network, agencies have instant access to a tremendous knowledge base, expertise and access to global creative. This guest post is written by Cheri D. Gmiter, the executive director of Magnet Global Network.  She serves as the communications hub of this international … [Read more...]

The Pitch: Mad Men Pitching For Ad Agency New Business

Real ad agencies take the veil off the new-business-review process and it isn't pretty. "The Pitch”, is a new reality show featuring two agencies, McKinney and WDCW, who are competing for a Subway assignment. The new business pitch is the way agencies win most of their business and grow.  The sneak … [Read more...]

Leo Burnett Still Wins Ad Agency New Business 40 Years After His Death

Leo Burnett is one of the most enduring ad industry legends. He broke all the rules. Even after 40 years since his death he is still winning new business for his agency. "The Burnett agency has accomplished something that has eluded so many other businesses: It has managed to keep the spirit and … [Read more...]

Bob Hoffman’s 101 Contrarian Ideas About Advertising

An ad agency principal who is an example on how to use content marketing and social media to build awareness and new business opportunities for your agency. I am a Bob Hoffman fan. I have read everything he has written, from his book The Ad Contrarian, to every ADWEEK and blog post article and now … [Read more...]

It is time for ad agencies to pay attention to Pinterest

Pinterest has great potential for ad agencies: storyboards, branding strategies, concept ideas, campaign ideas, design ideas, even organizing agency pitches. Time Magazine named Pinterest one of the top 50 websites for 2011. It is one of the hottest new social media sites with enduring specialties … [Read more...]