Ad Industry: The 3% Conference

three percent conference female creative directors

The 3% Conference 2013 will be held, October 16-17, at The Intercontinental Hotel in San Francisco. Over 70 speakers – hailing from 10 different countries – gather together in San Francisco along with 400 Creative Directors, Creatives, marketers, and recruiters for 2 days of inspiration, knowledge sharing, and community. About Agenda Speakers Blog The 97% Speak Facebook […]

David C. Baker: My Social Media Presence Strategy

Recourses David Baker

This is a guest post written by my friend and colleague, David C. Baker. He speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He has worked with more than 650 firms individually and thousands of people have been through his seminars, such as Recourse’s New Business Summit held annually in Nashville, […]

Ad Agencies in “The Great Race” for New Business

The whole advertising industry is in a flux. Forrester’s Research has referred to it as “the great race” as traditional agencies scramble to add digital capabilities and digital shops seek capabilities beyond being Web site and banner ad specialists.

If 2009 was the year to forget for the advertising industry, what’s next?

2009 has become the year to forget for the advertising industry. A round-up of some predictions for the advertising industry for 2010 may be brighter but still a difficult year ahead.

A Social Media Prophet for Ad Agency New Business?

I’ve recently been called a very excitable prophet who wants you to believe social media is the only new business tool. I am not that naive. But neither am I naive enough NOT TO BELIEVE that the advertising industry and the way agencies obtain new business has dramatically changed. It will continue to evolve and the changes will accelerate.

In times of economic crisis shouldn’t ad agencies lead?

Hopefully the advertising industry, with all of its resilient creative and intelligent minds, is as committed to finding solutions for its clients during the current economic crisis and global communications revolution as is media barron, Robert Murdoch.