Blogs are becoming the “gateway” to knowing about your agency. Your agency’s Web site is becoming an online brochure.
Ad Agencies on Target by Blogging for New Business
Small and midsize ad agencies can use a blog to build a position with a particular target audience. A good example is the She-conomy blog, positioning a small ad agency as an expert marketing to women.
Utilize Article Marketing for Ad Agency New Business
With the rise of ecommerce and online marketing, article marketing has developed into a great new business tool for ad agencies. Short articles that relate and are of benefit to your target audience, position you as an expert. Once written you make these articles available for distribution and publication. There are a number of sources for online distribution. Well written content has potential of gaining you and your agency credibility with your target audience.
New Business Resolutions for Small Agency CEOs
It’s traditional on New Year’s Eve to announce your New Year’s resolutions, those things that you’re going to do better or more of during the new year. Below are a few suggested new business resolutions that will make 2008 a brighter year for your agency:
