3 Things Ad Agencies Need for New Business

positioning for ad agencies for new business

A “Brand” New Day for Agencies It’s a new day for agencies and for clients.  Agencies have been notorious for not creating their own articulated brand, but today we all need a differentiated brand just like our clients. You can “do” a lot of things, but you can only be “famous” for one thing. Agencies […]

Agency New Business Has Dramatically Changed

Michael Gass Fueling Ad Agency New Business

   This is My Personal Story In Leading Ad Agency New Business I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what […]

How to Craft an Agency PR Plan That Drives New Business

A Plan That Drive Ad Agency New Business

“A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public […]

The Anatomy of Content Marketing for Ad Agency New Business

anatomy of content marketing for ad agency new business

A SMALL agency won BIG business through a strategic content marketing strategy.  Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong. Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client […]

Ad Agencies: An Infographic On the History of Social Advertising

the history of social advertising

In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients. My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter […]

Can You Damage Your Ad Agency’s Brand By Ignoring Yours?

ad agency owners personal branding

“People trust brands that have people they can trust.” Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well. Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital […]

Do Brands Benefit Using a Multiple Ad Agency Model?

benefits of multi ad agency partners

Full service advertising agencies are filled with talented people but often lack specialists that have a much narrower focus of expertise. Consumers, brand marketers and marketing channels have changed and so has the traditional advertising agency. Smaller agencies often possess specialties and a nimbleness that allows them to adapt quickly to a rapidly changing marketing landscape. […]

A New Approach is NOW Needed for Ad Agency New Business

inbound marketing for ad agency new business

Business development has undergone a major change. New business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are often treated as vendors because they lack a positioning of expertise. Most don’t have a target audience thus, […]

Thought Leadership, Millennial Marketing and Ad Agency New Business

creating a niche for ad agency new business

How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects. This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. He is the  founder […]

Win Without Pitching Webinar: Write 30 Posts in 30 Days

Blair Enns Win Without Pitching

5 December 2013 | 12:00 pm Eastern Time I’m conducting a Win Without Pitching Webinar for Blair Enns on how to develop a system to consistently create the kind of content that gains you a positioning of expertise that will generate new business opportunities. I’ve known of Michael and his work in helping creative firms […]