Fueling Ad Agency New Business
Agencies are often behind the social media curve and even behind their clients in its use. This is an enlightening Ad Age Video reinvention of skiing resort marketing. During the past year , social media has abruptly and dramatically changed the behavior of ski resort customers and forced resort marketers to abandoned their long time marketing strategies and practices.
These are just a couple of the quotes from Rupal Parekh’s recent Ad Age article, “Serial Reviewers’ Risk Brand Damage, Fewer Shops Willing to Pitch,” regarding a growing blacklist of marketers that tend to put their advertising accounts into review every couple of years.
2009 has become the year to forget for the advertising industry. A round-up of some predictions for the advertising industry for 2010 may be brighter but still a difficult year ahead.
To be part of the conversation, increase awareness that will in turn generate traffic to your agency’s blog. It is to your advantage to read and occasionally comment on other blogs. I recently weighed in on a discussion regarding college football’s Bowl Champion Series (BCS) recent venture into social media. An Ad Age Blog, Adages, a post titled, “BCS Enters Twitter: Beat Down Like Notre Dame in a Bowl Game.”
ADVERTISING’S BIG GAME – The Super Bowl is not only the Super Bowl for football but also for the advertising industry. What’s the newest trend for this year? The incorporation of social media
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me