20 Tips to Create a Niche Blog for Ad Agency New Business

a niche blog for ad agency new business

A niche blog allows agencies to focus on a specific target audience, to create a stronger point of differentiation and a positioning of expertise.  According to a recent agency survey, 86.2% of the respondents believe that content marketing is now an important part of an agency’s new business efforts. The study also indicates that few have […]

Combining Inbound Marketing and Pinterest for Ad Agency New Business

gyro ad agency, pinterest, ad agency new business

  Pinterest’s has the potential to offer far more value than Facebook and Twitter because of its ability to aggregate and naturally curate content – Forbes I had the privilege of presenting at Hubspot’s Inbound 2012 Conference in Boston. A record 2,800 were in attendance from all over the globe. Amazing growth from the several […]

How to Build A Platform for Ad Agency New Business

Michael Hyatt Platform for ad agency new business

If you’re serious about taking your agency to the next level, “you can’t succeed without a platform.” Most agencies were late getting into social media. Then they literally “jumped in” with little to show for their time and effort. It takes more than a completed check-list for having an agency blog, Twitter, Facebook and LinkedIn accounts […]

Ad Agency New Business 101: Conduct a SWOT Analysis

SWOT Analysis for Ad agency New Business

A SWOT analysis is a good starting point for someone who is charged with creating new business opportunities for a small to midsize advertising agency, PR firm or digital shop.   Part of Steve Jobs’ 12 Rules of Success: Perform SWOT analysis. As soon as you join/start a company, make a list of strengths and weaknesses […]

8 Reasons Why This Is Such An Exciting Time for the Smaller Ad Agencies

small ad agencies

Unconventional times call for unconventional methods for ad agency new business. These are certainly unconventional times that we live in. A recent IBM study states that we will see more change in the next 5 years than in the previous fifty. We are still in the midst of the greatest economic downturn since the Great […]

10 Prime Time Benefits of Blogging for New Business

ad agencies blogging new business

The majority of ad agencies have yet to comprehend what huge benefits a blog can make and why it deserves to be “prime time” for new business. With help from American Business Media and the Business Marketing Association, Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes. The survey revealed that content […]

Ten Toughest Content Marketing Challenges for Ad Agency New Business

toughest content marketing challenges ad agencies

  Original content is by far the most difficult  and important tactic to fuel ad agency new business through social media.  Speakers for Content Marketing World 2011, recently shared some of their biggest content marketing challenges in a pre conference Q&A orchestrated by  Content Development Director of the Content Marketing Institute. I’ve pulled some of […]

Steve Jobs’s 10 Best Quotes for Advertising Agencies

Steve Jobs Advertising Agencies New Business Quotes

Steve Job’s serves as an example of doing agency new business the right way. Steve Jobs has stepped down as CEO of Apple.  When it comes to presenting and salesmanship, there’s no one better. His tenure as CEO should serve as inspiration for advertising agencies that seem to still be in a state of flux in this […]

7 Tips for Emailing Busy Prospects for Ad Agency New Business

email marketing for ad agency new business

There’s a lot you can learn from the large number of emails you receive daily.  With the popularity of my blog, I receive a significant amount of email. I have to be able to quickly filter through all of the emailed invitations to advise, consult, review and speak as well as those that pitch products, […]

Cause Branding: It is Now B-2-WE for Ad Agency New Business

WE -habilitating Capitalism – How valuable your agency will Be to ME no longer depends on b2c or b2b but on b2we Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies use social media to build communities, profits and positive social impact. A highly recognized creative director, he has […]