The majority of ad agencies have yet to comprehend what huge benefits a blog can make and why it deserves to be “prime time” for new business. With help from American Business Media and the Business Marketing Association, Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes. The survey revealed that content […]
Original content is by far the most difficult and important tactic to fuel ad agency new business through social media. Speakers for Content Marketing World 2011, recently shared some of their biggest content marketing challenges in a pre conference Q&A orchestrated by Content Development Director of the Content Marketing Institute. I’ve pulled some of […]
Steve Job’s serves as an example of doing agency new business the right way. Steve Jobs has stepped down as CEO of Apple. When it comes to presenting and salesmanship, there’s no one better. His tenure as CEO should serve as inspiration for advertising agencies that seem to still be in a state of flux in this […]
There’s a lot you can learn from the large number of emails you receive daily. With the popularity of my blog, I receive a significant amount of email. I have to be able to quickly filter through all of the emailed invitations to advise, consult, review and speak as well as those that pitch products, […]
WE -habilitating Capitalism – How valuable your agency will Be to ME no longer depends on b2c or b2b but on b2we Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies use social media to build communities, profits and positive social impact. A highly recognized creative director, he has […]
Write something memorable that stands out and provides inspiration to others. I’m reading constantly and often find and keep the most memorable quotes from my daily reading. Here’s a collection that I thought would be of interest as they relate specifically to digital and social media marketing. I hope you find inspiration to spark for […]
Most ad agencies are still generating new business the old fashion way, networks and referrals, but there’s a way to boost those personal networks nationally. A soon to be released survey of advertising agencies conducted by Fuel Lines, reveals that 50% of the 430 responding agencies generated new business from two primary sources last year: referrals and networking.
Big agencies know that digital training is now critical. Rising to meet the escalating demands for digital, most of them are now requiring that almost all of their employees develop digital skills.
JWT has released its sixth annual year-end forecast of key trends that will drive or significantly impact consumer behaviour in the year ahead. The result of quantitative, qualitative and desk research conducted throughout the year and pulling from the input of more than 50 trendscouts around the world. JWT is a believer in scoping out trends through its JWT Intelligence unit.
Data mining is an increasingly important tool by ad agency new business to transform data into business intelligence giving your agency an informational advantage. The real money in social media might not reside in the ads that sit on Web sites like Facebook and Twitter, but in the data produced by users’ frantic friending and sharing.