7 Tips for Emailing Busy Prospects for Ad Agency New Business

email marketing for ad agency new business

There's a lot you can learn from the large number of emails you receive daily.  With the popularity of my blog, I receive a significant amount of email. I have to be able to quickly filter through all of the emailed invitations to advise, consult, review and speak as well as those that pitch … [Read more...]

Cause Branding: It is Now B-2-WE for Ad Agency New Business

WE -habilitating Capitalism - How valuable your agency will Be to ME no longer depends on b2c or b2b but on b2we Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies use social media to build communities, profits and positive social impact. A highly … [Read more...]

28 Stimulating Digital and Social Media Marketing Quotes

inspirational digital and social media quotes

Write something memorable that stands out and provides inspiration to others. I'm reading constantly and often find and keep the most memorable quotes from my daily reading. Here's a collection that I thought would be of interest as they relate specifically to digital and social media marketing. I … [Read more...]

Study: 50% of Ad Agencies Generate New Business Through Networks and Referrals

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Most ad agencies are still generating new business the old-fashioned way, networks and referrals, but there's a way to boost those personal networks nationally. A soon to be released survey of advertising agencies conducted by Fuel Lines, reveals that 50% of the 430 responding agencies generated … [Read more...]

Big Ad Agencies Now Requiring the Development of Digital Skills

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Small to mid-size ad agency owners and executives need to be better equipped with digital technology. It will not only impact agency business but also new business development. I having a discussion with the creative director of a small agency who is in his early 50's. He was expressing his … [Read more...]

2011 Forecast: 100 Global Trends That Will Drive Consumer Behavior

Concise and helpful information for prospective clients regarding the trends that will impact consumer behavior in 2011 and positioning as an advertising leader for JWT. JWT has released its sixth annual year-end forecast of key trends that will drive or significantly impact consumer behaviour in … [Read more...]

Mine Social Networks for Ad Agency New Business

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Data mining is an increasingly important tool for ad agency new business transforming data into rich business intelligence, giving your agency an informational advantage. "The real money in social media might not reside in the ads that sit on Web sites like Facebook and Twitter, but in the data … [Read more...]

Three Helpful Services Improves Ad Agency New Business

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There are three services that are essential to "jump-start" you agency's ability to generate inbound leads for new business using social media. Most ad agencies are participating in social media, meaning they have a blog, Facebook Fan page, Twitter and LinkedIn accounts, but they haven't … [Read more...]

Social Media for Agency New Business is Networking on Steroids

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Everyone has a desire to work with someone they know, trust and like. Social media greatly accelerates and expands networking opportunities. I’ve heard many agency principals say that they have better things to do than write blog posts, Tweeter, update their status on Facebook or LinkedIn. They … [Read more...]

6 Tips to Blog Successfully for Ad Agency New Business

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If you agency has a blog but very little traffic and no new business leads, here's some help. A blog should be central to your agency's social media strategy for new business. What fuels the engine to this strategy is good content. You must consistently feed your inbound marketing machine with … [Read more...]