Cause Branding: It is Now B-2-WE for Ad Agency New Business

WE -habilitating Capitalism – How valuable your agency will Be to ME no longer depends on b2c or b2b but on b2we

Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies use social media to build communities, profits and positive social impact. A highly recognized creative director, he has worked at many of the world’s top creative advertising agencies in Asia, Europe and the U.S. including Wieden & Kennedy, Portland, on Nike and as Worldwide Creative Director for Motorola at Ogilvy, Los Angeles.… Continue reading

Filed Under: Agency Branding, Agency Leadership, Agency Positioning, Fuel for Thought, New Business Trends, Social Media Tagged With: , , , , , , ,

28 Stimulating Digital and Social Media Marketing Quotes

inspirational digital and social media quotes

Write something memorable that stands out and provides inspiration to others.

I’m reading constantly and often find and keep the most memorable quotes from my daily reading. Here’s a collection that I thought would be of interest as they relate specifically to digital and social media marketing. I hope you find inspiration to spark for your own creativity to write something memorable.

Here are my favorite digital and social media marketing quotes:

  1. “There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf, North American CEO of digital agency Profero
  2. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” –  Pierre Omidyar, founder, eBay
  3. “The Internet has been the most fundamental change during my lifetime and for hundreds of years.” – Rupert Murdoch, media mogul
  4. “Online advertising doesn’t have to be a “wild west.” – Benjamin Edelman, Harvard Business School
  5. “Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.” -  Jimmy Wales, founder, Wikipedia
  6. “Social media is a savior not a nemesis, an asset not a liability, a time saver not a time killer for ad agency new business” – Michael Gass, new business consultant for advertising agencies
  7. “In the 21st century, the database is the marketplace.” - Stan Rapp, MRM Partners Worldwide
  8. “Content Doesn’t Win.

    9. … Continue reading

Filed Under: Agency Leadership, Digital Marketing, Fuel for Thought, Social Media Tagged With: , , , , , , ,

Study: 50% of Ad Agencies Generate New Business Through Networks and Referrals

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Most ad agencies are still generating new business the old-fashioned way, networks and referrals, but there’s a way to boost those personal networks nationally.

A soon to be released survey of advertising agencies conducted by Fuel Lines, reveals that 50% of the 430 responding agencies generated new business from two primary sources last year: referrals and networking.

Agencies have long understood the importance of social networks and individual connections to generate new business. It has always been the lifeblood of small to midsize agencies.… Continue reading

Filed Under: New Business Trends, Social Media Tagged With: , , , , , , ,

Big Ad Agencies Now Requiring the Development of Digital Skills

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Small to mid-size ad agency owners and executives need to be better equipped with digital technology. It will not only impact agency business but also new business development.

I having a discussion with the creative director of a small agency who is in his early 50′s. He was expressing his frustration with changing digital technology and its impact upon his agency and the advertising industry.

He said,  ”I have no problem creating a print ad but I don’t know where to even start to create an ad for something like the iPad.”

I asked him if he was ready to retire.

… Continue reading

Filed Under: Agency Leadership, Digital Marketing Tagged With: , , , , ,

2011 Forecast: 100 Global Trends That Will Drive Consumer Behavior

Concise and helpful information for prospective clients regarding the trends that will impact consumer behavior in 2011 and positioning as an advertising leader for JWT.

JWT has released its sixth annual year-end forecast of key trends that will drive or significantly impact consumer behaviour in the year ahead. The result of quantitative, qualitative and desk research conducted throughout the year and pulling from the input of more than 50 trend-scouts around the world.  JWT is a believer in scoping out trends through its JWT Intelligence unit.… Continue reading

Filed Under: Agency Leadership, Agency Positioning, Agency Promotion, New Business Trends Tagged With: , , , ,

Mine Social Networks for Ad Agency New Business

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Data mining is an increasingly important tool for ad agency new business transforming data into rich business intelligence, giving your agency an informational advantage.

“The real money in social media might not reside in the ads that sit on Web sites like Facebook and Twitter, but in the data produced by users’ frantic friending and sharing.

Internet users are now spending 22 percent of their time in social media, and Internet activity leaves behind a trail of data: what people like, what they share, and who is connected to whom with similar tastes.

… Continue reading

Filed Under: Digital Marketing, New Business Trends, Social Media Tagged With: , , , , , ,

Three Helpful Services Improves Ad Agency New Business

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There are three services that are essential to “jump-start” you agency’s ability to generate inbound leads for new business using social media.

Most ad agencies are participating in social media, meaning they have a blog, Facebook Fan page, Twitter and LinkedIn accounts, but they haven’t connected the dots to generate qualified leads for their new business pipeline. It is primary for agencies to have a focused strategy and a clear objective for using social media specifically for new business.… Continue reading

Filed Under: Agency Blogs, Best Practices, New Business Tools, Social Media, Time Management Tagged With: , , , , , ,

Social Media for Agency New Business is Networking on Steroids

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Everyone has a desire to work with someone they know, trust and like. Social media greatly accelerates and expands networking opportunities.

I’ve heard many agency principals say that they have better things to do than write blog posts, Tweeter, update their status on Facebook or LinkedIn. They clearly do not understand the power and efficiency of social media to generate new business for their agency. Social media for agency new business is networking on steroids.

Creating and managing social networks is more efficient online than generating networks offline.… Continue reading

Filed Under: Agency Leadership, Best Practices, New Business Trends, Social Media Tagged With: , , , , ,

6 Tips to Blog Successfully for Ad Agency New Business

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If you agency has a blog but very little traffic and no new business leads, here’s some help.

A blog should be central to your agency’s social media strategy for new business. What fuels the engine to this strategy is good content.

You must consistently feed your inbound marketing machine with rich content or you will see a slow-down in traffic, search engine results and prospective client leads.

Here’s my 6 tips to be more effective with your blogging:

  1. To be successful you need to write a lot.

    2. … Continue reading

Filed Under: Agency Blogs, Agency Leadership, New Business Tips, Social Media Tagged With: , , , ,

85 social media infographics for ad agency new business

Infographics: A great way to connect with prospective clients for new business.

Infographics (information graphics) are visual representations of information, data, or knowledge. They are mostly image-based with little text.  Infographics is a good way to illustrate social media to clients as author Erik Qualman did with Social Media ROI: Socialnomics.

A good example of infographics used in a video to specifically reach prospective clients: She-conomy, A Guys Guide to Marketing to Women.

Jesse Thomas continues to do a masterful job in social media data visualization.… Continue reading

Filed Under: Agency Promotion, New Business Trends, Social Media Tagged With: , , , , , , , , ,