Most Ad Agencies Have No Plan for New Business

The Cobbler's Children for Ad Agency New Business

Having a written marketing plan makes new business easier and much more consistent. I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. They are often described as the cobbler’s children who have no shoes. The most common positive trait among these agencies […]

3 Things An Ad Agency New Business Director Needs for Success

ad agency new business training

How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, […]

Ad Agency New Business 101: Conduct a SWOT Analysis

SWOT Analysis for Ad agency New Business

A SWOT analysis is a good starting point for someone who is charged with creating new business opportunities for a small to midsize advertising agency, PR firm or digital shop.   Part of Steve Jobs’ 12 Rules of Success: Perform SWOT analysis. As soon as you join/start a company, make a list of strengths and weaknesses […]

Tips for Working from Home for Agency New Business

Home Office Ad Agency New Business

Your number one objective should be to maintain, if not increase, your engagement with prospects. I’ve been working from home for almost thirteen years, but many of you are working from home for the first time. You’re having to adjust to a new work environment that includes kids, spouses, and pets. You’re probably having to […]

Positioning is the Foundation for Ad Agency New Business

positioning for ad agency new business

Without a differentiated position, new business is much harder than it needs to be.  Many small to midsize agencies have not addressed positioning because of either procrastination or, more likely, their unwillingness to make the difficult business decisions. “Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes. They all claim […]

7 Helps for Consistent Online Leads for Ad Agency New Business

help for ad agency new business

Business development doesn’t have to be so difficult. By creating simple steps and processes you’ll have a system to boost online leads. Here are 7 tips to get started: 1. Consistently Use Lead Generation Platforms The battle for new business has moved online. You want to enlarge your agency’s online footprint to generate more leads. […]

You Can’t Grow Your Ad Agency Quicker Alone

Being an agency owner can be lonely.  It’s natural. We’re at the top and insulated. Our world consists of our employees, clients, vendors and the small, finite amount of time we get to spend with our friends and families. Sure, it can be fun, exciting and rewarding. Hell, we wouldn’t do it otherwise. These are […]

Social Media is now Pay to Play for Ad Agency New Business

social media is pay to play for ad agency new business

Paid social advertising can accelerate the process of attracting qualified traffic and leads. Since 2007, I’ve preached that there was a new model for new business that made the existing model obsolete. Agencies needed a new approach to new business. During the past decade, technology and the rise of social media changed how people communicated. […]

Targeting First-time CMOs for Ad Agency New Business

Here are five brands that have added their first CMO. As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. First-time CMOs are one of the top new business triggers for agency changes, media shifts, and new marketing technology investments, as new hires tend […]

50 Tips for Ad Agency New Business

Tips for Ad Agency New Business

New business helps for Advertising, Digital, Media and PR Agencies. Since 2007, I’ve conducted over 350 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are many common problems when it comes to business development that makes it harder than it needs to be. I’ve […]