Fueling Ad Agency New Business
It was once said that,
“Every business needs a Web site.” Today it’s, “every business needs a blog.”
There are just over 12,000 advertising agencies in America. The vast majority look and sound just alike. Any wonder that most clients have a hard time distinguishing one agency from another. There is nothing unique about them at all.
Finding a brilliant positioning is one of the most important and rewarding experiences an agency can undertake.
Ultimately, a blog can be an ad agency’s most highly effective, powerful and low-cost new business marketing tool.
The foundation of an ad agency’s new business process is figuring out their unique point of difference. Agencies should do for themselves what they do for their clients: define what their brand stands for. “Full service” or “integrated” does not represent a new business strategy. Thousands of agencies describe themselves using these terms. Trying appealing […]
Ad agencies need positioning because prospective clients have lots of choices—and if you don’t stand out, you are going to struggle with new business.
In a recession your competition steps up their new business activities. Small-to midsize agencies are out trolling for more business. Larger agencies are willing to accept smaller accounts when business is tight.
Today’s post is guest post written by Stephanie Holland. Stephanie one of only 3% of female creative directors in the country. That minority status is becoming a strong point of differentiation for her agency, Holland + Holland, located in Birmingham, Alabama. Especially since 85% of all brands purchases are made by women. It gives her a unique selling proposition and strength as her agency competes with the “big boys.”
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me