The Next Big Wave? Podcasting for Agency New Business

eMarketer estimates that the U.S. podcast audience will increase 251% to 65 million by 2012. Instat.com says that 182 million Mp3 players were shipped in 2006, up 42% from 2005. Projection for 2011 is that 275 million players sold. Why would an agency even consider podcasting? Several reasons: You’ll reach new people, many of whom you’d […]