Community Development Comes Before Business Development

Community Development Comes Before Business Development

  Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects 1. Create a Niche Since I started my consultancy in 2007, […]

To be an effective writer, spend more time planning and less time writing

content marketing for ad agency new business

Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content. There are big rewards from content marketing, but it’s also a big challenge. Writing is a process that takes time and effort. Even the best writers have difficulty putting their ideas into words. Most of […]

Social Media Isn’t Working for Ad Agency New Business

social media and ad agency new business

  If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY.  From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in. 70% of marketers report that social media marketing delivers poor or […]

Ad Agencies Need Systems to Consistently Produce Leads

Systems for Ad Agency New Business

Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business. A system is a set of detailed methods, procedures and routines […]

How to Create Your Personal Brand Story for Ad Agency New Business

Michael Gass Ad Agency New Business

I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies before deciding to start my own consulting firm. This could have easily been one of the worst decisions of my life. My advertising career had […]

Panic is Not a Strategy for Ad Agency New Business

Panic is not strategy for ad agency new business

How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. By not prioritizing additional revenue opportunities, it only gets done when work is […]

Change the Rules of Competition for Ad Agency New Business

Michael Gass Ad Agency new business

Instead of trying to figure out how to beat your competitors, a smart strategy looks to change the rules of competition altogether.

A New Business Plan is Just a Plan Until It’s Executed

Execution is the battleground that determines success or failure. For ad agencies that even have a new business plan, the majority fall short in its implementation. How many annual planning meetings has your agency gone through to create a strategic marketing plan, only to have it fail in its implementation? Maybe this year, instead of focusing […]

A Plan for Ad Agency New Business in 3 Simple Steps

A Plan for Ad Agency New Business

Having a written marketing plan makes new business easier and much more consistent. Most agencies have no plan for new business. They can’t express what they are selling or who they are selling it to. For you to state that you want to “take your agency to the next level” is not a strategy, it’s […]

12 Tips for Using Testimonials for Ad Agency New Business

client testimonials for ad agency new business

Adding recommendations is an easy way to empower a new business program. As part of my consulting work, I’m asked to review a lot of agency websites from a new business perspective. Recently, I had a request to review the website of a large ad agency in New York. I wasn’t surprised that I didn’t […]