A Fresh Look at How to Market Your Ad Agency for New Business

Marketing Your Ad Agency for New Business

Stop selling your services, that’s not what prospects are buying. Agency business development programs are too often sales focused. They’re built around outbound, interruptive sales tactics designed to start engagements with prospective clients. The prospects have little, if any, awareness of the agency or how they’re different from their competitors. Success in “selling the agency” is proving to […]

How to Fuel Ad Agency New Business With Content Marketing

content marketing for ad agency new business

Why is content such a valuable strategy to help agencies drum up new business? I thought I would share a recent interview conducted by content marketer, Andy Baldacci. Andy hosts Hubstaff’s Agency Advantage Podcast where he helps agency owners grow their business. If you’re skeptical of the value of content marketing for your agency or […]

Boring Presentation Decks Kill Ad Agency New Business

Keynote presentation for ad agency new business

Delivering a presentation that moves prospects to action STARTS with the presentation deck. I’ve reviewed hundreds of agency presentations. Could somebody please tell me why great CREATIVE PEOPLE become so BORING when creating a presentation? PowerPoint and Keynote slides have the ability to empower your presentation or kill it. Most presentation decks are created using PowerPoint. There […]

Top 10 Agency New Business Articles of 2016

Top Ad Agency New Business Articles

Take a look at the most popular articles of the year.  Every year we provide a list of articles receiving the most page views of the year that were published on Fuel Lines. Which topics were the most popular with our readers in 2016? Here’s the “Top Ten” list of the most-read articles. Some of them were written this past […]

Business Development is the Most Precarious Job in Advertising

ad agency new business is tough

  The role of the agency new business executive is the riskiest position due a dramatic change in the way business is acquired and the skills rainmakers need to make it happen. Business development has been dramatically altered. There are many people who have done this job in the past who do not know how to do it well […]

The Strategy and Tools the Top Ad Agencies Use to Win New Business

new business training for ad agencies

Only 26% of agency new business directors are viewed as successful. According to the same agency-marketer report, the tenure of a new business director is 2 years or less  To help better understand why agency new business executives are struggling and what they can do about it, I wanted to share a recent Webinar,“Selling Less to Win More […]

What Is Your Lead Generation Process for Ad Agency New Business?

ad agency new business pipeline

Believe it or not, most small to midsize agencies have no consistent process for generating online leads.  Business development doesn’t have to be so difficult. With a little forethought and the creation of simple steps and processes, you can create a system that will make it much easier to kick-start your online leads. Here are […]

Planning for Ad Agency New Business

Those charged with new business often neglect to plan their work and work their plan. Agencies are great at analyzing and planning for their clients. But, when it comes to planning for their own new business they balk. It is a strange, but often occurrence. When an agency starts focusing on themselves, it causes their marketing minds […]

Build a Community for Ad Agency New Business

Building an engaged online community should NOW be a core responsibility of business development. The battle for new business has moved online which makes community development indispensable in marketing your agency online. Knowing how to build an online community has become an important skill-set for those charged with agency new business. Community development comes before business development.  How to Build an Online […]

Use The Right Bait When You Fish For Ad Agency New Business

How to put yourself in front of prospects so they can’t help but find you. Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. I originated a system that makes targeting, positioning and differentiation easier and helps agencies to find, attract and engage their best prospects online. […]