Ad Agency New Business Tool, “The List”

To begin a successful agency new business program one of the first steps is to identify your best target audience and build a data base of company information that would include a contact database.

I was recently reintroduced to the services of The List, having been a subscriber some years ago. I was so impressed by all of the new features that I’m now a new subscriber to their premium version.

Basecamp: A Great Ad Agency New Business Tool

Basecamp for ad agency new business

Bar none, Basecamp is the single most useful Web application that I have ever used to assist in developing and maintaining a consistent ad agency new business program. Even though it wasn’t specifically designed for new business, it has quickly become the best new business program management system that I have ever come across.