By far FUEL LINE readers chose the following article as their favorite for 2oo8:
Four Ways Social Media is Changing Advertising Agencies New Business. Traditional advertising agencies face significant technical challenges. Consumers have turned away from media channels that built the agency industry and have moved toward emerging internet media. Ad agencies must build new interactive competencies quickly in order to survive.
The Number #1 Ad Agency New Business Article of 2008
Filed Under: New Business Trends, Social Media Tagged With: ad agency new business survey, Blogs I Recommend, FUEL LINES, Michael Gass, midsize ad agencies, small ad agencies, Social Media
2008 Small/Midsize Ad Agency New Business Survey
Michael Gass Consulting, launches today a survey of over 4,000 small to midsize advertising agencies regarding the current state and trend of their new business efforts. The results will provide an objective view from the trenches during this troubling economy.
Filed Under: New Business Trends, Social Media Tagged With: 2008 survey, ad agency new business survey, advertising agencies, Michael Gass Consulting, midsize ad agencies, small ad agencies