Fueling Ad Agency New Business
Ad agency CEO’s need to be social and participate in the social sphere using Twitter.
Twitter continues to have incredible growth but it may surprise you where the growth is coming from. Alexei Oreskovic shared these great nuggets of information regarding Twitter in a recent post for Reuter’s MediaFile blog.
I usually have my blog post written in advance and have preselected the date/time for at least five post to be published for any given week. This week has been a bit different. For some reason it has been more of a challenge this week comparative to others. I thought I would make this post a bit more personal to share what I’m hearing from small-to midsize ad agencies across the country.
I do understand the time pressures and information overload of small-to midsize ad agency CEOs. That said, your use of Twitter makes sense.
It’s traditional on New Year’s Eve to announce your New Year’s resolutions, those things that you’re going to do better or more of during the new year. Below are a few suggested new business resolutions that will make 2008 a brighter year for your agency:
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me