People don’t want impersonal sales messages broadcast at them. They want to be invited into useful or entertaining engagements with advertisers where they remain in control of the experience.
The First of Five Ways to Promote Your Ad Agency Using Social Media
First and foremost, it is critical that you and your staff understand and participate in social media by learning about it firsthand. One of the best ways you can learn is to develop a blog site for your agency. Just remember that motive matters. It is not about your agency, it is about benefiting your audience. If done correctly, you will be amazed at the response.
Top Ten Reasons Your Ad Agency Should Blog
Ultimately, a blog can be an ad agency’s most highly effective, powerful and low-cost new business marketing tool.
