Fueling Ad Agency New Business
Believe it or not, a blog is the best tool I have ever used to help ad agencies create an appealing brand for new business.
Most agencies that I talk with are either redesigning their website or are in a perpetual state of rebranding themselves. Both are a struggle for the majority of agencies.
Today’s post is guest post written by Stephanie Holland. Stephanie one of only 3% of female creative directors in the country. That minority status is becoming a strong point of differentiation for her agency, Holland + Holland, located in Birmingham, Alabama. Especially since 85% of all brands purchases are made by women. It gives her a unique selling proposition and strength as her agency competes with the “big boys.”
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me