Fueling Ad Agency New Business
Ad Mavericks (514 votes), Lessing-Flynn Advertising, one of the oldest advertising agencies in the country, located in Des Moines, IA, has been selected as Fuel Lines’ Ad Agency Blog of the month for October. Media Two Point {OH}!, Media Two Interactive, Raleigh, NC, was second in the voting with 334 votes. Check out the voting results for the 30 agency blogs submitted: Twtpoll results.
I want to provide some examples of the kinds of posts that will generate interest from prospective clients. They are not written about the agency. Nothing about the agency’s 3 C’s … Credentials, Capabilities or Case studies. They are resourceful posts for the benefit of their intended target audience. Much of the information for these type post will come through your personal reading program that will keep you ahead of the wave of the trends impacting the advertising industry and its clients.
It’s time for you to vote for your favorite agency blog for the month of August. 29 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of September.
The Russo Group’s, Razor Branding Blog was selected by Fuel Lines’ readers as the Ad Agency Blog of the Month for July. In one of the closest contests yet, The Russo Group eased past the Upshot agency’s The Awsome Blog, by a mere six votes out of the 390 votes cast.
I’m often asked don’t you ever run out of ideas for blog posts? I did have struggles in the beginning but after time, 353+ posts later, I’ve found some ways that keep the ideas flowing. I begin each day reading from my online resources that I’ve collected and manage through the use of Google Reader. My daily reading fuels ideas for my own posts. When I’m ready to write I have over a 100 drafts of posts that I can work from. I never run out of ideas for posts.
As important as it was to have an agency website it is now equally important to have an agency blog.
But … having a blog isn’t something you check off your list of social media “to do list.” To have credibility your agency blog must be developed the right way. The following fourteen articles are compiled to provide your agency with blogging resources related specifically for new business.
Having directed new business for most of my advertising career, when I started my own new business consultancy I was determined to use the tools that I recommend my clients use. In my first year of business social media was rapidly becoming mainstream. I had a passionate curiosity to learn how social media could be used for ad agency new business.
Fishing isn’t a bad analogy when talking about new business. Chris Brogan’s free eBook “Fish Where the Fish Are” being an example. I’m finding that I’m often using fishing as a metaphor for describing my philosophy for agency new business.
“Tradesmen Insights,” the SONNHALTER agency blog, was selected by FUEL LINES’ readers as the Ad Agency Blog of the Month for May. This is the first B-to-B agency blog to have ever been selected. The blog is authored by agency founder and CEO, John Sonnhalter. His agency was also selected as one of the top B-to-B agency’s for 2009, by B-to-B Magazine.
It’s time for you to vote for your favorite agency blog for the month of May. 35 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of June.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me