10 Tips for Creating an Ad Agency Blog for New Business

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The following 10 tips are my suggestions for creating an ad agency new blog with the objective of generating inbound new business leads while simultaneously building social media capabilities and credibility:

1.  I recommend that you do not incorporate your blog into your agency’s website

Online inbound lead generation is like fishing. You should fish for a particular fish (your target audience) with a particular bait (an appealing positioning that differentiates your agency from the rest) and do your fishing away from the boat (the agency’s website) so that you don’t scare away the fish.… Continue reading

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46 Advertising Agency Blogs. Vote for your favorite for the month of May

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Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick-up ideas for your own blog.

The following 46 advertising agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of May. The winner will be featured on Fuel Lines throughout the month and included in the voting for ad agency blog of the year.

Cast your VOTE by Clicking Here

These are the ad agency blogs submitted for the month of May

  1. Blog-a-Rhythm, Rhythm Interactive, Irvine, CA
  2. brainwoo, Thompson & Company, Memphis, TN
  3. brandSTOKE, CONRAD | PHILLIPS | VUTECH, Columbus, OH
  4. Content to Commerce, Big Fuel, Manhattan, NY
  5. creativity_unbound, Mullen, Boston, MA
  6. Energy Efficiency Marketing, Kelliher Samets Volk, New York, NY
  7. Engaging Trends, Pixel Farm Interactive, Minneapolis, MN
  8. Fifth Gear Analytics, Sigma Marketing Group, Rochester, NY
  9. Going Social Now, Razorfish, New York, NY
  10. Healthy Conversations, Trajectory, Morristown, NJ
  11. JWT blog, Atlanta, GA
  12. Marketing Home Products, Kleber & Associates, Atlanta, GA
  13. Marketing Thoughts by Domus, Inc.

    14. … Continue reading

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Fuel Lines Agency Blog of the Month for March; CS2 Advertising

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Out of a a group of 18 ad agencies blogs, CS2 Live was selected as Fuel Lines’s Blog of the Month for March capturing 42% of the votes casts. Engaging Trends, Pixel Farm Interactive, Minneapolis, MN came in second with 30% of the votes.

CS2 Live is the blog of CS2 Advertising, a full service ad agency located in Memphis, TN.

The CS2Live blog will be included for Fuel Lines’s Blog of the Year.… Continue reading

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Fuel Lines Agency Blog of the Month for February: Pixel Farm Interactive

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After a neck-n-neck battle for most of the voting period, Pixel Farm Interactive’s blog,  beginner cco, was selected as Fuel Lines’ Blog of the Month for February capturing 51% of the vote, followed by Thompson & Company’s blog, brainwoo with 41%.

Pixel Farm Interactive is a subsidiary of Pixel Farm, Inc., a full-service post-production facility founded in 1994 with a rich history and significant presence in Minneapolis.

The beginner cco blog will be included for Fuel Lines’s Blog of the Year.… Continue reading

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12 Blog Writing Tips to Generate Ad Agency New Business

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Your agency’s blog can become the “gateway” to introduce your agency to your best prospective clients. But you’ll need to implement some “best practices” to generate serious blog traffic.

Over three years of writing blog posts and assisting agencies in creating and writing for their blogs, here are some blogging tips that I hope you will find helpful. Keep in mind that I’m providing these from a new business perspective to generate inbound leads from your agency’s best target audience

Post titles: Choose a key phrase that you can dominate in Google by using it consistently in your post titles.… Continue reading

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Walker Sands: Voted Top Ad Agency Blog of the Year

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FootPrints, the blog of Walker Sands Communications, a PR/Marketing agency located in Chicago, Illinois, was selected as Fuel Lines’s Ad Agency Blog of the Year for 2009. Walker Sands received 33% of the 1,544 votes cast. The agency has particularly extensive experience working with high-tech and business-to-business firms with complex messaging in need of clarification.

Some of their recent posts:

A special thanks to all of the agencies that participated this past year which spawned some good natured competitiveness, a bit of friendly ribbing that kept this a fun exercise.… Continue reading

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Fuel Lines: Advertising Agency Blog of the Year

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Which of these agencies best understands social media?

These 12 ad agency blogs are all Fuel Lines Ad Agency Blog of the Month selections for 2009.  Please review and vote for your favorite as the Ad Agency Blog of the Year.

Cast your VOTE by Clicking Here

December: Walker Sands Communications, Chicago, Illinois

November: The Duffy Agency, Malmö, Sweden

October: Lessing-Flynn Advertising, Des Moines, IA

September: Brand Cottage, New York, Atlanta and Washington, D.C.… Continue reading

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It’s Time to Monetize Social Media for Ad Agency New Business

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It’s time for agencies to get serious about social media. We’re beyond debating the validity of social and beyond just sticking our toe in the water. It’s time to monetize social media for ad agency new business.

Ad agencies will need an integrated social media strategy if they are ever going to see the payoff from their participation. An agency blog should be the central component. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn.… Continue reading

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10 Most Popular Blog Posts About Blogging for New Business

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A blog is now as important to your agency as was your agency’s Website. The blog is becoming the “gate-way” and the face of the agency as its Website becomes more the agency’s brochure. Here’s some excellent resources to help your agency blog for new business.

Zemalf.com is the personal blog of Antti Kokkonen. He has assembled a great list of 42 most popular blog post about blogging in 2009. The posts on Antti’s list were picked from Digg, Delicious, Twitter and other social networks, based on the number of “votes” the posts have received in those services.… Continue reading

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One of the Few Advertising Agency Presidents Walking the Walk in Social Media

Social media can fuel inbound lead generation. An agency blog should be the central component to your agency’s social media strategy for new business.

I thought you might like to hear directly from another agency principal, his journey in writing his agency’s blog and what he has learned along the way.

Park Howell, president of Park & CO, a mid-sized advertising agency in Phoenix, AZ, has just reached the milestone of writing his 200th blog post.… Continue reading

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