Fueling Ad Agency New Business
The Agency Report 2010, provides an annual industry overview. This years report ranks 883 U.S. advertising, marketing services, media and public relations agencies. Ad Age’s Bradley Johnson provides his analysis of this years report: Agency Report: Revenue Slumps 7.5%, Jobs at 16-Year Low
To be part of the conversation, increase awareness that will in turn generate traffic to your agency’s blog. It is to your advantage to read and occasionally comment on other blogs. I recently weighed in on a discussion regarding college football’s Bowl Champion Series (BCS) recent venture into social media. An Ad Age Blog, Adages, a post titled, “BCS Enters Twitter: Beat Down Like Notre Dame in a Bowl Game.”
Rupal Parekh, in a recent Ad Age article, provides examples for six ways ad agencies are getting new business.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me