What is your agency doing to meet the escalating demands for digital?

digital marketing ad agencies

 

Digital is not an idea that you merely ‘check off’ your list.

Traditional agencies should know by now that digital training is critical to their new business success. 

“The market is now ready to take a big step to join, and in some cases even replace, traditional agencies in leading marketing strategy for top brands.” Sean Corocran, The Forrester Blog for Interactive Professionals

Rising to meet the explosive growth of digital, many of the larger agencies are now requiring that almost all of their employees develop digital skills.… Continue reading

Filed Under: Agency Leadership, Digital Marketing Tagged With: , , , , , , , , , , , ,

25 Ways to Be Found for Ad Agency New Business

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Tips for creating a larger online presence to be found by your agency’s best prospects.

Almost five years ago I had an epiphany for new business. It came from a CMO Study, released in early 2008, where 85% of decision makers said they found their vendors not the other way around. I realized there was a paradigm shift taking place for new business brought on by the great recession and social media’s evolution as another communication channel.… Continue reading

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Why ad agencies should learn about Springpad

Springpad re-imagines how sharing and discovery should work.

If you are a regular reader of Fuel Lines, you know that I am a big fan of Edward Boches, Chief Innovation Officer (formerly Chief Creative Officer and Chief Social Media Officer) at Mullen. Edward was among the few creatives to understand the importance of social media as an active practitioner. He has led his agency by example.

I’m honored to have Edward share a new social media platform through this guest post that will help your agency and your clients.… Continue reading

Filed Under: Agency Leadership, Social Media Tagged With: , , , , , , , , , ,

How McKinney achieved one of the best new-business records among advertising agencies

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Innovation and collaboration, two keys to ad agency new business.

McKinney is an independent advertising agency based in Durham, North Carolina. It was founded in 1969 by Charles “Chick” McKinney, the agency is now independently owned by a management team led by Brad Brinegar, CEO.  It has been recognized as one of the nine best agencies in the country by Advertising Age

In 2003, McKinney became one of the first agencies to pioneer connection planning, which determines the most innovative and creative ways of bringing brands and people together in mutually beneficial ways - ADWEEK

In that same year, McKinney hired a group of interactive experts and injected them into the agency’s existing disciplines.

… Continue reading

Filed Under: Agency Branding, Agency Leadership, New Business Talents, New Business Trends Tagged With: , , , , , , , , ,

Ad Age: Top 10 Best Places to Work in Marketing and Media

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A great work environment is a big plus for ad agency new business.

Ad Age recently released the results of the best places to work in marketing and media. Any advertising agency, media owner or marketer with more than 50 full-time employees was eligible to enter.  Rankings were determined through the use of employer and employee surveys with 150 companies participating and just under 12,000 employee responses. Boston ad agencies dominated the top spots in this years rankings.… Continue reading

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The Future of Ad Agency Promotion at Events Through Social Media

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Social media can enhance your special event experience and make networking for new business easier.

Without a doubt an industry trade show or conference has been a beneficial professional networking event for business opportunities. Social media has transformed these events and taken them to a new level.

“I think social media is changing the nature of interaction surrounding conventions,” said Steven Paganelli, vice president of business development-DMOs/CVBs for the Washington, D.C.-based, TIG Global. “Certainly, the opportunity to connect on a higher, more meaningful level face-to-face has always been at the heart of meetings and conventions, but social media tools and new technologies are making it easier for delegates to move beyond their comfort zone to meet new contacts, share ideas and engage in these events in deeper ways.”

In an American Express OPEN Forum article, Scott Belsky, Founder and CEO of  Behance, shares insights from his 4-day experience at this year’s South By Southwest Interactive Conference.… Continue reading

Filed Under: Agency Networks, Agency Promotion, New Business Tactics, New Business Trends, Social Media, Special Events Tagged With: , , , , , , , , , , , ,

The 2010 Creativity 50 for Ad Agency New Business

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There is a paradigm shift for how new business is being acquired for small to mid-size ad agencies.

Innovation and creativity are important elements for any small to midsize ad agency. They are also critical for ad agency new business. They can set your agency apart from the pack.

Creativity Online provides excellent innovative examples to spark some creative ideas of your own. Just be sure that you use some of your agency’s creative moxie for business development.… Continue reading

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50 of the Best Insights from Ad Age’s First Ever Small Agency Conference

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Direct from New Orleans, some fresh ideas and insights for small-to midsize advertising agencies that are worthy of your review.

Ad Age recently conducted its first-ever Small Agency Conference in New Orleans. They brought together a great group of group of speakers that shared their expertise delivering rich nuggets of information from the importance of having a unique agency culture; how to attract the best talent in the marketplace; using creativity to boost the bottom line; to the nuts and bolts of new business and getting the win.… Continue reading

Filed Under: Agency Leadership, Best Practices, Digital Marketing, Social Media Tagged With: , , , , ,

Agency Report 2010: Sharpest revenue decline in 66 years

Ad Age: US Agency Employment

The Agency Report 2010, provides an annual industry overview. This years report ranks 883 U.S. advertising, marketing services, media and public relations agencies. Ad Age’s Bradley Johnson provides his analysis of this years report: Agency Report: Revenue Slumps 7.5%, Jobs at 16-Year Low

Some Report highlights:

  • U.S. advertising/marketing-services firms in 2009 slashed 58,400 jobs, or 7.9% of positions, according to Ad Age Data Center’s analysis of Bureau of Labor Statistics data. Since the recession began in December 2007, these firms have cut 107,700 positions — one in seven jobs.

    • … Continue reading

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Comment on Other Blogs to Generate Ad Agency Traffic

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For inbound new business leads, you must have traffic to your site. Commenting on other blogs is a way to generate traffic to your agency’s blog.

To be part of the conversation, increase awareness that will in turn generate traffic to your agency’s blog, it is to your advantage to read and  comment on other blogs. Below is just one example of how one of my blog comments has led to significant blog traffic and awareness to my site from comments I’ve made on other blogs.… Continue reading

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