A network of advertising agencies can improve your agency’s new business through colaboration, strategic alliances and training. A strong agency network can also :
The Top Advertising Agency Associations and Networks
Filed Under: Agency Leadership, Agency Networks Tagged With: 4A's, AAAA, Advertising Agency Networks, Agency Management Institute, AMI, AMIN Worldwide, Blogs I Recommend, ComVort, E3 International Agency Network, ICOM, in-advertising, INBA, Intermark Agency Network (IAN), MAGNET Global, Michael Gass, Peter Gerritsen, Second Wind Network, SoDA, T-CAAN, TAAN, The Brand Establishment, thenetworkone, Tony Mikes, Worldwide Partners
A Guide for Ad Agencies: The Cost and Servicing of New Media
The two big questions that ad agencies are asking: “How do we price new media and what type of services should we offer?”
A great resource to help answer those two questions is found in a recent released publication released by the American Association of Advertising Agencies (AAAA): “Understanding the Economics of Digital Compared to Traditional Advertising and Media Services,” written by Joe Burton, COO of McCann Worldwide agency.
Filed Under: Social Media Tagged With: 4A's, AAAA, digital media services, Joe Burton, McCann Worldgroup, Social Media, traditional advertising services