The Top Advertising Agency Associations and Networks

Ad Agency Networks and Associations

A network of advertising agencies can improve your agency’s new business through colaboration, strategic alliances and training. A strong agency network can also :

A Guide for Ad Agencies: The Cost and Servicing of New Media

The two big questions that ad agencies are asking: “How do we price new media and what type of services should we offer?”

A great resource to help answer those two questions is found in a recent released publication released by the American Association of Advertising Agencies (AAAA): “Understanding the Economics of Digital Compared to Traditional Advertising and Media Services,” written by Joe Burton, COO of McCann Worldwide agency.