2008 Ad Agency Survey Finds Traditional New Business Methods Not Working

When asked about their top three sources for new business, most agencies picked the traditional methods such as referrals, networking and presentations.

2008 Ad Agency New Business Survey – “Fewer Opportunities”

Of the reasons why it was “harder or a lot harder” to obtain new business, the majority of agencies said prospects were more difficult to reach and there was fewer new business opportunities.

2008 Ad Agency New Business Survey – “New Business is Harder”

In 2008, over half of advertising agencies surveyed said that obtaining new business was “harder” or “a lot harder” than it was in 2007.

2008 Ad Agency New Business Survey – “Business is Down”

Comparing 2008 to 2007, half of agency CEOs/New Business Directors indicate that their business is “down” or “down significantly.”