It is more important to be found for ad agency new business

80 percent of decision makers found their vendors ad agencies

80% of decision makers said they found their vendors not the other way around – MarketingSherpa

Source: B2B marketers and technology survey conducted in February of 2007 of nearly 4,000 and business professionals
photo credit: kaibara87 via photo pin cc

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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