Paul will be speaking on Friday, October 9 at 8:30 AM.
Keynote Session Title and Description:
The Indispensable Agency: How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth
“The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.”
In this session, Roetzer will present a high-level look at the industry trends driving transformation, and share insights into how your agency can evolve to meet demand and accelerate success.
More About Paul
Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012). A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies, and been recognized by Smart Business as an Innovation in Business Rising Star.
“We broke six figures in our first six months. Paul’s book deserves a ton of credit for greasing our wheels.” Joseph Rooks, Co-founder of Lexicontent
As HubSpot’s first agency partner in 2008, Roetzer helped to pioneer a VAR program that now includes more than 2,000 agencies worldwide. He is the creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on the topics of agency management, content marketing, inbound marketing and marketing performance.
Connect with Paul via Twitter: @PaulRoetzer #FuelLines