The New Business Metrics Behind a Successful, Growing Ad Agency

David Baker Recourses

A Free Webinar for Fuel Lines’ Readers, Monday, June 9th at 1 pm ET

Speaker, writer and ad agency consultant, David Baker will lead this webinar: “The New Business Metrics Behind a Successful, Growing Agency”.

It’s true that new business success isn’t a numbers game like it used to be, beating the bushes to surface any prospective victim who might be interested. But there ARE strong numbers behind the success stories, and we’ll look at all of them in a way that you’ll be able to apply, right then, right there.

If you can solve the business development problem, you can usually solve about anything else, and here’s what that will look like, deep on the inside:

  • How many clients you should have
  • How long they should stay
  • What percentage of your revenue should each represent
  • How long should it take to close them
  • How many pitches should you win
  • How many clients a given account person should handle
  • How profitable individual projects and relationships should be

Your head will be brimming with actionable insight about all the numbers in the new business eco-system.

Click Here to register for this event.

More information about David Baker

David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house departments.

His work has been discussed in the Wall Street Journal, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, and BusinessWeek.

He has contributed portions of Cameron Foote’s The Business Side of Creativity, Robert Bly’s Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns, and the new AIGA book on Professional Practices in Graphic Design.

David is also the author of two RockBench books: Managing (Right) for the First Time and Financial Management of a Marketing Firm.

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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