News: ICA Canada Hosts Fueling New Business Seminars

The following is a recent press release from The Institute of Communication Agencies in Canada (ICA) regarding my upcoming seminars in Toronto, Vancouver and Calgary. A registration link is also provided.

ICA hosts Fuelling New Business seminar with social media guru Michael Gass

Effective new business opportunities developed through ground-breaking strategies and tactics

Toronto, ON.  The Institute of Communication Agencies (ICA)  — the professional business association representing Canada’s communications and advertising agencies — is pleased to present international new business consultant Michael Gass in a day-long, in-depth examination of his new business development techniques utilizing social media, search and blogs.  The seminar will demonstrate the superior performance of inbound marketing, the paradigm shift away from the traditional method of outbound marketing.  The seminar will be conducted in Toronto, October 23, Vancouver, October 24 and Calgary, October 25. Tickets can be secured at

“The ICA’s mission is to embrace and drive change,” said Gillian Graham, CEO, ICA.  “This represents a golden opportunity for C level and senior executives to discover how successful companies are building their businesses more effectively and efficiently.  We are delighted to have Michael include Canada as an important part of his international itinerary, as part of our program to relaunch the ICA’s valuable ‘Agency Search’ offering,” she added.

“Business development has fundamentally changed,” noted Michael Gass, founder of Fuel Lines and president, Michael Gass Consulting.  “Inbound marketing uses Google, social media and blogs to create a positioning of expertise among a company’s best target audience and maintain top-of-mind awareness 24/7.”

Successful vendors found not sold

The topics covered in the presentation demonstrate the change in way businesses are sourcing their suppliers.  Attendees will learn to increase new business opportunities without pitching, grow their business outside their market, establish better measurements to improve their new business program and create an appealing differentiation from their competitors.  The technique utilizes best practices through content marketing, Twitter, Facebook, Linkedin and Google + and provides specific calls-to-action to convert readers and followers into leads.  The program highlights time management tips to provide the best return on time invested and how to dominate search rankings to be found by the best prospects.

About Michael Gass

Michael Gass, is an international new business consultant to advertising, digital, media and PR agencies.  Since 2007 he has led in the use of social media and content marketing strategies to make agency new business easier.  He is the founder of Fuel Lines, which has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.

Michael has worked face-to-face with well over 100 advertising, digital, media and PR agencies in the U.S. and with agencies from 14 foreign countries.

About the ICA

The Institute of Communication Agencies or the ICA is the professional business association which represents Canada’s communication and advertising agencies.  The ICA’s mission is to champion commercial creativity, amplify the industry’s economic impact, and to embrace and drive change.  As such, the ICA promotes thought leadership, higher standards and best practices.  It serves as the largest source of information, advice, education and training for Canada’s communication and advertising industry.  ICA’s member agencies and subsidiaries account for over 75 per cent of all national advertising in Canada, with an economic impact worth more than $19 billion annually.  More information about the ICA and its initiatives can be found at or follow on Twitter @adweekcdn or @icacanada.

For additional information or to arrange an interview with Micael Gass, please contact Susan Willemsen or Alexandra Muszynski-Kwan at The Siren Group Inc.  Tel: (416) 461-5270.  Fax: (416) 778-9047.  E-mail:, or on Twitter @thesirengroup.


About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Michael, I’ve been following your blog and am looking forward to hearing you speak in Toronto!!! Will definitely sign up for the event!

  2. Michael Gass says:

    Thank you Adina. I look forward to meeting you in person. Please help us to get the word out.

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