Lee will be speaking on Thursday, October 8 at 11:15 AM.
Session Title and Description:
New Business For Small to Mid-sized agencies: No Channel Left Behind!
New business for small and mid-size agencies is often overwhelming. With the rising profile of inbound, as a potential new business driver, agencies have more choices than ever. In this session, RSW/US Director of New Business Lee McKnight will talk about the importance of marrying inbound and outbound to better drive new business.
Key specifics include:
- Why your agency shouldn’t rely solely on inbound
- The importance of using channels like social, direct mail, conversations and email in concert with each other
- A simple and realistic framework incorporating all these channels your agency can use
Lee McKnight is the Director of Business Development at RSW/US which is a group that works with marketing services firms and helps them drive new business with an ongoing dedicated business development effort, getting new business opportunities via qualified meetings with decision makers at right-fit companies.
Lee’s specialties include: New Business Development, Lead Generation, New Business Consulting, Content Creation, Social Media, Small and Large Group Presentations, Competitive Research, Event Management and Account Management.
He earned his undergraduate degree at the University of Kentucky and JD from Cumberland School of Law in Birmingham, Alabama. He began his career in the early stages of interactive healthcare marketing in Nashville, Tennessee.
Lee is married and has two young children. When not working, Lee plays in a few bands in Cincinnati and Louisville and enjoys reading science fiction, horror, and graphic novels.
A brief video clip of Lee speaking on “Succeeding in The Increasingly Competitive Agency New Business Landscape.”
Connect with Lee via Twitter: @LeeMcknightJr #FuelLines