John Sonnhalter


John will be speaking on Friday, October 9 at 1:30 PM (201B). He is the founder of Sonnhalter a Leading Business to Business Marketing firm that specializes in reaching the professional tradesmen.

John’s session:

Take control of your marketing niche or better yet create your own. We did…see how.

John’s presentation will show how to solve your problems with positioning and how to become a thought leader to your best prospects.

He writes:

“I was born in “the heartland” of America and was raised on good old Midwestern values of hard work, honesty and trust. The small rural town I grew up in was mainly farmers and blue collar workers, so I soon realized what an honest day’s work was all about.

After starting an ad agency in 1976, I felt more comfortable in the industrial and construction fields and began concentrating on manufacturers who sold to the professional tradesman, construction firms and maintenance workers who took care of the plant operation side of things.

Today, we’re one of the leading agencies in the country that specializes in developing and implementing integrated plans for companies that target professional tradesmen.”

More About John

Established in 1976, Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets – The tradesmen who work with – and dirty – their hands every day.

Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty.

For more information, visit the company website at or visit John’s blog at

Connect with John via Twitter: @JohnSonnhalter #FuelLines

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