John will be speaking on Friday, October 9 at 10:00 AM.
Session Title and Description:
Improve new business leads with Authority Marketing: Leverage SEO and expert positioning!
Based on Google patents and documents, which explicitly state that Google prefers experts and authorities, this talk with show you how positioning your agency and team members as thought leaders is critical to digital marketing success.
One of the best tools for new business is leads from your website and blog but the days of easy SEO are over. Wondering why your SEO doesn’t work as well as it used to? Learn advanced SEO and social media concepts – put into simple explanations – that you can use immediately.
The Authority Marketing Roadmap:
- Branding via specialization
- Building a platform / list
- Writing a book
- Public Speaking
- Social Media
- Links from influencers
- Sales Influence
- Conversion Optimization
- Tracking ROI – Analytics
Learn how to leverage the relationships between tactics and do Web Marketing On All Cylinders.
John McDougall is the founder and CEO of McDougall Interactive, an award-winning agency specializing in SEO and digital marketing for the financial services industry and for law firms.
John and his agency are elite Google partners and have been invited, all expenses paid, to Google headquarters in 2012, 2013 and 2014. John has been helping companies like Arrow Electronics, MIT, Phillips Medical and hundreds of others improve their SEO/website marketing for over two decades. Having recent client success stories such as bank5connect.com that has been voted the 2nd best online only bank and being asked to write for the National Law Review, John has successfully refined his client focus and thought leadership.
John’s writing and digital marketing seminars have been featured in The New York Times, The Huffington Post, Forbes, Search Engine Journal, HubSpot and more.
With a background in music and the arts, he enjoys the blending of art and advertising. Having provided Internet services full-time since 1995, John was among the first to implement search engine optimization. John’s book, Web Marketing On All Cylinders is now available for sale on Amazon.com and is published by Intera Press.
John’s latest venture is authoritymarketing.com that promotes the idea of thought leadership being central to modern marketing.
Connect with John via Twitter: @Mcdougalljohnd #FuelLines