Jamie will be speaking on Thursday, October 8 at 1:30 PM.
Session Title and Description:
A “Brand” New Day for Agencies
It’s a new day for agencies and for clients. Agencies have been notorious for not creating their own articulated brand, but today we all need a differentiated brand just like our clients.
“Agencies don’t do positioning well. Positioning is the art of sacrifice.”
Learn how Jamie Dunham and her Brand Wise group developed their own agency positioning for Marketing to Women, and how they use social media to tell their story. Also learn how they engage new and prospective clients with workshops and turn project work into lasting relationships.
“You can “do” a lot of things, but you can only be “famous” for one thing.”
Jamie Dunham’s prior experience included roles as chief planning officer and partner at major advertising agencies where she created highly successful planning programs for the agency and supervised brand strategy for major clients. Her blog The Lipstick Economy is well-read by marketers seeking to appeal to the 108 million women that compose the Lipstick Economy.
Jamie has provided counsel to a wide variety of consumer sectors – the arts, faith-based communities, grocery, healthcare, hospitality, restaurants, travel and package goods. She is particularly passionate about The Lipstick Economy – the 108 million women that account for 85% of all consumer purchases.
You will recognize Jamie Dunham by her signature red lipstick and her Southern drawl. Oh, by the way, she is a Mom, living on her iPhone and strong coffee in Nashville, Tennessee.
Connect with Jamie via Twitter: @jdunham #FuelLines