Jaci will be speaking on Friday, October 9 at 11:15 AM.
Session Title and Description:
New Business Success Through Positioning
“There’s more to your messaging than just a one-way sales pitch to get people in the door.”
Believe it or not, your agency has a niche. You might not see it on the surface right away, but there’s something you do better than anyone else. It might be the collective talents of your team, or it might be your knack for serving a particular industry. But whatever it is, it makes you very special to an audience of potential brand advocates.
In New Business Success Through Positioning , I’ll teach you how to easily identify your niche and claim that position – ultimately attracting new business from an untapped well of fans. Here, you’ll learn how to:
- Create a brand around your new position.
- Put your expertise to use in the form of Thought Leadership
- Reach a global network of potential niche clients
Your niche is a powerful driver for new business. Discover it here.
Jaci Russo is the CEO of RUSSO with more than 20 years of healthcare and nonprofit brand strategy experience on a national level. Her expertise is founded in strategic planning, brand management, national product launches, media management for local, regional and national clients, and of course nonprofit healthcare branding.
Jaci began her career at Creative Artists Agency (CAA) in Los Angeles, California. While there, she worked as a Junior Talent Agent for clients such as Helen Hunt, David Letterman, Blair Underwood, Bonnie Hunt, Janine Turner, Mimi Rogers, Jennifer Grey, and Gwyneth Paltrow – developing projects, negotiating contracts, and creating opportunities.
As an author, Jaci has published numerous eBooks on branding and is the author of Pinpoint for Health: Branding for the Greater Good, a marketing blog that focuses on non-profit hospitals. In addition, Jaci is a sought after speaker and has served as a featured writer for Ad Age’s Small Agency Diary and Talent Zoo.
Connect with Jaci via Twitter: @JaciRusso #FuelLines