Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content.
There are big rewards from content marketing, but it’s also a huge challenge. Writing is a process that takes time and effort. Even the best writers have difficulty putting their ideas into words.
Most of us aren’t born with the gift for writing. They have to work at it.
- 40% of their time planning
- 25% of their time writing
- 35% of their time revising
Less effective writers usually spend:
- 20% planning
- 60% writing
- 20% revising