Twitter Study Provides Data for Ad Agency New Business

Understanding how your prospects are using Twitter and what personal data they are willing to share can boost its use for ad agency new business. Sysomos is the leading provider of social media monitoring and analytics technology. They have analyzed more than a billion tweets generated by over 20 million Twitter users in 2010. This included […]

Engage Prospects In Twitter for Ad Agency New Business

How to engage Twitter with purpose and intention for agency new business. I currently have over 100,000 Twitter followers of my two Twitter accounts @MichaelGass and @FuelLines.  Twitter is the leading traffic generator to my blog Fuel Lines. Out of 30,000 + monthly page views, Twitter easily delivers more than half of my blog’s traffic. […]

ADWEEK.COM: All 61 Ads from Super Bowl 2011 in 2 Minutes

ADWEEK and the Mullen agency create excellent awareness for themselves through the Super Bowl and their use of social media. ADWEEK’s video generated over 60,000 views in 1.5 days. There were over 47,000 Tweets that used #brandbowl hashtag and over 18,000 people who visited their site during game night. Not bad exposure for Mullen. In […]

Find Prospects Using TweetAdder for Ad Agency New Business

A tool that will allow you to find and build Twitter followers that are new business prospects for your agency is TweetAdder. TwitterAdder is a simple to use software program. This tool does a great job in allowing you to build a data base of highly targeted prospects for you to follow on Twitter.

10 Twitter Networking Tips for Ad Agency New Business

10 twitter tips for ad agency new business

What I’ve discovered with Twitter is that it is great tool for creating awareness and traffic for my blog but is equally effective and efficient as a networking tool. Just remember to retain your offline personal networking skills while online. Here are my ten tips on creating personal networks with Twitter:

Twitter Usage In America: 2010 Study and Ad Agency New Business

Twitter Usage In America: 2010 is a new report derived from the Edison Research/Arbitron Internet and Multimedia Series. This report is derived from three years of tracking data on Twitter usage in the United States. It is filled with rich information that can help guide the use of Twitter for your agency and its clients. Twitter is more of a broadcast channel than many realize. The majority of users never post anything … but they are definitely reading and clicking.

JetBlue tests the social media credibility of ad agencies vying for its account

Social media recognizance could provide a significant advantage to agencies new business initiatives. Twitter, along with blogs, blog comments, and other social networks, is abundant with conversations that can give your agency a boost over your competition. JetBlue Airways tested the social media credibility of ad agencies vying for the airline’s marketing account by tweeting. Ad Age’s Kunur Patel recently reported, in his article JetBlue Marketer to Agencies: Find Me on Twitter.

10 Twitter Mistakes Made By Ad Agencies for New Business

Twitter is one of the social media tools that can be used in your agency’s overall strategy to generate traffic and new business leads. It is the leading traffic generator to my Fuel Lines’ blog. Here are ten mistakes agencies should avoid if they want to generate new business through Twitter:

A Great Ad Agency New Business Tool to Optimize Twitter

Twitter is being talked about everywhere. People are drawn to it because of the buzz of its popularity but the majority of people don’t understand its potential. That includes most ad agencies. My primary objective for using Twitter was to increase traffic to my blog. Twitter is now the leading traffic generator for FUEL LINES.

There are hundreds of tools that have been developed to enhance Twitter’s usefulness for marketing. The tool that is most helpful to me and the one I use most often for ad agency new business is called Tweetlater.

Twitter Integrates with LinkedIn a Plus for Ad Agency New Business

Twitter is the leading traffic generator to Fuel Lines. It considerably beats SEO, email and bookmarking directing some 27,000 page views to my blog last month alone. Traffic is what will help build your agency’s inbound lead generation. So Twitter is a powerful tool for ad agency new business.

Social Media Isn’t Working for Ad Agency New Business

social media and ad agency new business

 

If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY. 

From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in.

70% of marketers report that social media marketing delivers poor or average return on investment.

Many agencies thought that by merely having a social media presence, it would give them social media credibility.… Continue reading

Ad Agencies Need Systems to Consistently Produce Leads

Systems for Ad Agency New Business

Believe it or not, most small to midsize agencies are not organized to consistently generate leads.

Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business.

A system is a set of detailed methods, procedures and routines created to carry out a specific activity, perform a duty, or solve a repeated business issue.

Business development doesn’t have to be so difficult.… Continue reading

7 Benefits from the Right Positioning for Ad Agency New Business

seven benefits of ad agency positioning

The FOUNDATION of an ad agency’s new business program is its positioning.

When you have the right positioning it’s like fishing for a specific fish with  a particular bait. You know where the fish are, what bait is appealing to them, the right equipment to use and you have developed the expertise to catch the real trophies.

“By appealing to everyone, brands end up appealing to no one.  Standing for everything is the same as standing for nothing.” 

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How to Create Your Personal Brand Story for Ad Agency New Business

Michael Gass Ad Agency New Business

I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies before deciding to start my own consulting firm. This could have easily been one of the worst decisions of my life.

My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness. Little did I know that I was about to start my new business at the beginning of one of the longest economic downturns since the Great Depression.… Continue reading

An Idea Platform for Ad Agency New Business

A New Business Idea Platform for Ad Agencies

Ideasicleˣ: The First Advertising SaaS Platform For Virtual Creativity.

If timing is everything, then Ideasicleˣ is the poster child. Just when the world closes down due to Covid-19, a platform arrives that helps accelerate creativity through remote work. I was intrigued enough with the concept, particularly as a new business idea machine, to reach out to its founder, Will Burns, to learn more about it.

“What the world needs now are ideas. Lots and lots of ideas.”

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Panic is Not a Strategy for Ad Agency New Business

Panic is not strategy for ad agency new business

How to implement sales intelligence for agency growth.

No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. By not prioritizing additional revenue opportunities, it only gets done when work is slow or the worst happens.

Maybe your biggest client leaves and now a significant chunk of your annual revenue is gone.… Continue reading

Tips for Working from Home for Agency New Business

Home Office Ad Agency New Business

Your number one objective should be to maintain, if not increase, your engagement with prospects.

I’ve been working from home for almost thirteen years, but many of you are working from home for the first time. You’re having to adjust to a new work environment that includes kids, spouses, and pets. You’re probably having to develop new skills to successfully work remotely. The last thing you’re probably thinking about is new business.

But just because your environment has changed, doesn’t mean your commitment to growing your agency should change.… Continue reading

Great Onboarding: The Secret to 88% Employee Retention

employee retention ad agencies

How to cut employee turnover in half.

This is a guest article written by John Paul Strong, the owner of the Birmingham-based advertising agency, Strong Automotive Merchandising.  John Paul has developed a very robust onboarding process that I wanted him to share with you.

Their original roster of 10 employees and eight clients has exploded today, growing to more than 115 full-time employees and 250 automotive dealers. And it hasn’t gone without notice. Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners.… Continue reading

Change the Rules of Competition for Ad Agency New Business

Michael Gass Ad Agency new business

“You cannot discover new oceans unless you have the courage to step away from the shore” – Nobel Prize-winning author André Gide.

I read an insightful article on why the focus of a company’s (agency’s) business strategy should not be upon its competitors. The article was written by Gabor George Burt, internationally recognized expert on innovation, creativity and strategy development, and the author of the book, Slingshot.

Burt states,

“In today’s marketplace, I would argue that doing something unprecedented is not just adventurous but imperative … eliminating competition by trying to beat it is dangerously shortsighted.

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Positioning is the Foundation for Ad Agency New Business

positioning for ad agency new business

Without a differentiated position, new business is much harder than it needs to be. 

Many small to midsize agencies have not addressed positioning because of either procrastination or, more likely, their unwillingness to make the difficult business decisions.

“Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes. They all claim to have proprietary tools, and they may have different labels for what they do, but the approach is essentially the same at big or small agencies.”

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