How to Use Hashtags for Ad Agency New Business

hashtags for ad agency new business

The use of hashtags within social media creates a great opportunity to improve awareness and reach prospective clients.  Hashtags are words preceded by the hash symbol(#). Twitter users were the first to use hashtags back in 2007 and are still the primary users, but hashtags are now used a lot on other social media platforms such as Facebook, Google […]

Ad Agencies: An Infographic On the History of Social Advertising

the history of social advertising

In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients. My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter […]

The Best Time to Post, Pin and Tweet for Ad Agency New Business

what is the best time to post, pin and tweet

Timing is critical when it comes to engaging with your social media audience. To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times. Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects […]

The Science of Great Tweets for Ad Agency New Business

the science of Twitter for ad agency new business

This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others. […]

Use ManageFlitter to Build Your Twitter Following

manageflitter to grow your Twitter following

ManageFlitter provides you with a set of easy to use tools to help you build a prospective client audience for agency new business. This is a web-based application that I use and recommend. It assists Twitter users with their account management and helps to grow their followers.  People who want to use Twitter for new business have […]

12 Ways to Get Personal Using Twitter

get personal with Twitter for ad agency new business

Twitter allows me to open up and share my personal side to make an emotional connection with my audience.  Sharing personal information helps my audience get to know me beyond my profession. If all of my Tweets or Retweets were business oriented, my Twitter feed would be dry and robotic. “People want to work with other […]

Twitter: Find Prospects Using The Business Journal’s Network

the business journals for ad agency new business

How to instantly subscribe to Twitter accounts of every American City Business Journal. For years, I used The Business Journals Book of Lists for new business intelligence to find the decision makers of prospective clients.  I also subscribed to the print editions of The Business Journals in key markets that we targeted. These publications were always very […]

My 70-20-10 Twitter Formula for Ad Agency New Business

twitter for ad agency new business

A simple formula for using Twitter more effectively for new business. I’ve been using Twitter for new business since 2007. It is the leading traffic generator for my website traffic.  One of the best helps I found when I first started using Twitter came from Angela Maiers, educator, author, blogger who leads Maier Educational Services. Angela […]

[Infographic] How To Write The Perfect Tweet

Three goals for creating the perfect Tweet: amplify, engage and convert – Gerry Moran I am a huge advocate for using Twitter for new business. Twitter continues to be the leading traffic generator to my blog Fuel Lines. Out of 31,000 monthly page views, Twitter easily delivers more than half of my blog’s traffic. It also has […]

The Single Most Important Twitter Tool for Ad Agency New Business

TweetAdder Twitter prospects new business

TweetAdder is one of the most important tools you can use to build a targeted following on Twitter.  There are hundreds of 3rd party tools for Twitter, but one stands out above the rest as the most productive for using Twitter for new business. You don’t want followers just to have followers. Inbound lead generation […]

Seven Cons About the New Social Media Platform Threads

It is necessary to understand the potential downside and limitations using Threads for new business. 

I recently wrote an article about the powerful benefits of Threads, taunted as the next-generation social media platform. While Threads brings a host of benefits to the table, it’s important to consider some potential drawbacks or challenges associated with the platform:

  1. Limited Reach and Exposure: As Threads focuses on specific topics and communities, it may limit the reach and exposure of users’ content.
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Threads: Unveiling the Powerful Benefits of the Next-Generation Social Media Platform

Exploring the myriad advantages of Threads, highlighting how it is reshaping the landscape of social media.

In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate. Among these innovative platforms, Threads is rapidly emerging as a frontrunner, offering a unique and enriching experience for users.

Streamlined and Focused Communication:

Threads sets itself apart from traditional social media platforms by focusing on streamlined and efficient communication.… Continue reading

Ways That Artificial Intelligence Will Impact Ad Agency New Business

artificial intelligence for ad agency new business

Artificial intelligence can make business development easier and efficient.

AI offers a wide range of benefits across a variety of industries and applications. It has the potential to transform the way that businesses, leading to increased efficiency, accuracy, personalization, and innovation.

AI, is still a relatively new technology but it’s time that ad agencies carefully evaluate its potential benefits and drawbacks from a new business perspective.

Here are a few examples of the practical ways AI will enhance your agency’s business development:

  • Improved Lead generation: AI can analyze large amounts of data to identify potential new business leads more efficiently than traditional methods.
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Community Development Comes Before Business Development

Community Development Comes Before Business Development

 

Building an engaged online community should NOW be a core responsibility for business development.

The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set.

How to Build an Online Community of Prospects

1. Create a Niche

Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals.… Continue reading

Most Ad Agencies Have No Plan for New Business

The Cobbler's Children for Ad Agency New Business

Having a written marketing plan makes new business easier and much more consistent.

I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. They are often described as the cobbler’s children who have no shoes.

The most common positive trait among these agencies is that they know how to take care of their clients. But what is their most common negative trait?

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The 8 Word Mission Statement for Ad Agency New Business

ad agency mission statement

Your agency’s mission statement can have new business value and measurable results.

A mission statement is a statement of the purpose of a company, organization or person, its reason for existing. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. Wikipedia

The mission statement captures the heart of an organization, what it stands for and why it exists.

Here are some examples of the mission statements of popular digital businesses: 

  • Google.
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To be an effective writer, spend more time planning and less time writing

content marketing for ad agency new business

Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content.

There are big rewards from content marketing, but it’s also a big challenge. Writing is a process that takes time and effort. Even the best writers have difficulty putting their ideas into words.

Most of us aren’t born with the gift for writing. We have to work at it. 

According to a study conducted by McLuhan and Davies, a Toronto based consulting firm specializing in communications training, effective writers spend:
  • 40% of their time planning
  • 25% of their time writing
  • 35% of their time revising

Less effective writers usually spend:

  • 20% planning
  • 60% writing
  • 20% revising

Here is an easy to follow formula that will help fuel your writing:

1.

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Blair Enns: 12 Revolutionary Proclamations for Ad Agency New Business

blair enns win without pitching ad agency new business

How to win new business without pitching, reclaim control of client engagements and stop giving away your thinking for free. 

My friend, John Sharpe,  has spent nearly forty years in the ad agency business and the last twenty in business development exclusively. He is a personal friend and mentor with an impressive resume. So when John tells me that he has just read one of the most influential business development books in his lifetime, he had my attention.… Continue reading

3 Things An Ad Agency New Business Director Needs for Success

ad agency new business training

How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen.

People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, only 26% of new business directors were considered successful.

A 4A’s report sited that 90% of agency staff say they have to figure things out on their own due to the lack of training.… Continue reading

Ad Agency New Business 101: Conduct a SWOT Analysis

SWOT Analysis for Ad agency New Business

A SWOT analysis is a good starting point for someone who is charged with creating new business opportunities for a small to midsize advertising agency, PR firm or digital shop.  

Part of Steve Jobs’ 12 Rules of Success: Perform SWOT analysis. As soon as you join/start a company, make a list of strengths and weaknesses of yourself and your company on a piece of paper.

This strategic planning method, when used properly, can be  a valuable tool for making decisions, setting strategy, and evaluating courses of action.… Continue reading