Jay Baer: Why Useful Ad Agency Marketing is a Skill not a Job

Jay Baer Social Media

Guest post written by Jay Baer, marketing keynote speaker, best selling author, consultant and my friend.  Jay and I started our consulting practices about the same time, at the beginning of the Great Recession. He has become a global leader in social media marketing. His blog, Convince&Convert, is ranked as the #1 content marketing blog in the […]

Tips for Targeted Post Titles for Ad Agency New Business

target titles for ad agency new business

Blog post titles should be reflective of your audience. Overly creative titles don’t work well online. Most aren’t searchable and don’t make the right connection with the intended target when seen in a Twitter feed, LinkedIn, Facebook or Google Plus. Clever titles will not be read if they cannot be found. I recommend, when creating […]

Twitter: Find Prospects Using The Business Journal’s Network

the business journals for ad agency new business

How to instantly subscribe to Twitter accounts of every American City Business Journal. For years, I used The Business Journals Book of Lists for new business intelligence to find the decision makers of prospective clients.  I also subscribed to the print editions of The Business Journals in key markets that we targeted. These publications were always very […]

Ad Agencies that don’t have content practices will be scrambling for new business

The Moroch Agency's Niche Blog

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. Roper Public Affairs, 80% of business decision-makers said they prefer to get information via articles, not ads. 70% said content makes them feel closer to a company and 60% said content provided by companies helps them make […]

Podcasting for Ad Agency New Business

Podcast interview of Michael Gass by Trent Dyrsmid

Podcasting is an effective tool for business development, networking, and a positioning of expertise. Trent Dyrsmid, is an online marketing expert, author, speaker, and the founder of BrightIdeas.co. His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Trent has produced over 100 episodes. Trent writes, “Podcasting, if […]

7 Steps for Fueling New Business Through Social Media

seven steps for fueling ad agency new business

  Outlining a social media strategy for creating new business opportunities from inbound and content marketing quickly. strat·e·gy : A plan of action or policy designed to achieve a major or overall aim. Since I launched my consultancy using social media in 2007, social media has become main-lined into traditional marketing. But, a lot of agencies […]

HootSuite Pro for Ad Agency New Business

Hootsuite for ad agency new business

 You can better manage and improve your agency’s New Business | Social Media program using HooteSuite Pro. In a recent survey, time management was one of the top three areas of difficulty agencies were having using social media for new business. There are a number of tools that I recommend to help manage your agency’s […]

Report: 2013 New Business Social Media Survey

new business social media agency survey

Almost 70% of agencies surveyed believe that social media is great for new business and 81% believe it to be an efficient tool for networking.  A survey was sent to advertising, digital, media and public relations executives  to assess their attitudes toward social media, where they are finding success, what tools they use and where […]

David C. Baker: My Social Media Presence Strategy

Recourses David Baker

This is a guest post written by my friend and colleague, David C. Baker. He speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He has worked with more than 650 firms individually and thousands of people have been through his seminars, such as Recourse’s New Business Summit held annually in Nashville, […]

The Marketing Agency Blueprint for New Business

the marketing agency blueprint for ad agency new business

If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help. Paul is a small agency owner. He is the founder and CEO of PR 20/20 established in 2004. He has built an incredible national and international awareness and appeal […]

How to Write A Blog Post for Ad Agency New Business

A blog post writing template

A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively.

I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I was surprised to learn that the impact Michael was having on their businesses was not in their use of Twitter, Facebook or LinkedIn but in transforming the principals into writers who write meaningful content.

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How to personally get to know your agency’s best prospects

content marketing know you audience

Content marketing provides a system to better understand and engage your prospects. 

I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides. It makes new business more focused and much easier than the interruptive type tactics of the past, such as cold calling.

One of the primary benefits of content marketing is that it can provide an organized system to personally get to know your prospects. Continue reading

Nashville American Marketing Association Power Lunch

Nashville American Marketing Association NAMA

Social media, an empowered consumer have created a paradigm shift in the way new business is acquired. 

AMA Power Lunch: “Rethinking Your Approach To New Business”

I hope you will join me for this Nashville AMA event. Thursday, April 3, 2014, from 11:00 AM to 1:00 PM (CDT), Nashville, TN

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http://www.fuelingnewbusiness.com/2014/03/20/13879/

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Try Speaking for Ad Agency New Business

public speaking for ad agency new business

Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities.

Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form of lead generation.

Public speaking is an essential component to my business development program

I have been the keynote speaker for more than 100 events in the U.S., Canada and in the UK, speaking on topics related to leadership, business development, and social media.… Continue reading

A New Approach is NOW Needed for Ad Agency New Business

inbound marketing for ad agency new business

Business development has undergone a major change.

New business has historically been a problem for agencies.

  • Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same.
  • They are often treated as vendors because they lack a positioning of expertise.
  • Most don’t have a target audience thus, no focus for business development efforts.
  • They are their own worst clients, the cobbler’s children with no shoes.
  • No appeal beyond their local market.
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David Bohan: Social media is redefining roles of business leaders

David Bohan Ad Agency New Business

‘Companies that are truly social and engage their employees and customers in genuine conversation will be recognized as the new corporate leaders’

I’m honored that David Bohan used my post, “2014: The Year of the Social CEO”, as a basis for his recent article in the Tennessean:

David Bohan: Social media is redefining roles of business leaders

David is the founder and CEO of BOHAN, a full-service marketing and advertising agency headquartered in Nashville.

He has gained a positioning of expertise through his weekly business column in Tennessee’s leading newspaper.… Continue reading

Thought Leadership, Millennial Marketing and Ad Agency New Business

creating a niche for ad agency new business

How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects.

This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. He is the  founder of the ShareLikeBuy.com conference and co-author of “Marketing to Millennials.”

Jeff is charged with business development for Barkley and in the following article, shares the tactics he has used to gain a positioning of expertise and infuse new business opportunities.… Continue reading

8 Tips That Will Make Ad Agency New Business Easier

make ad agency new business easier

Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business.

Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to business development that makes it harder than it needs to be.

Here are some practical tips I hope you find helpful to make new business easier:

1. Personalize your agency.Continue reading

2014 Outlook Survey: More competition ahead for ad agency new business

Mark Sneider RSW Ad Agency New Business

In a recent survey, 63% of agencies state that there will be more competition for new business.

Guest post written by Mark Sneider, Owner/President of RSW/US. 

Most agencies seemed to have a good year last year and most of them that we talked to with seemed to be starting out the new year on a solid footing.

I know in our RSW/US outsourced agency new business world, more of our clients are winning business, more of them are being looked at by marketers we introduce them to, and more of their own clients are dialing up their marketing

All good seems good for now.… Continue reading