Guest post written by Jay Baer, marketing keynote speaker, best selling author, consultant and my friend. Jay and I started our consulting practices about the same time, at the beginning of the Great Recession. He has become a global leader in social media marketing. His blog, Convince&Convert, is ranked as the #1 content marketing blog in the […]
Blog post titles should be reflective of your audience. Overly creative titles don’t work well online. Most aren’t searchable and don’t make the right connection with the intended target when seen in a Twitter feed, LinkedIn, Facebook or Google Plus. Clever titles will not be read if they cannot be found. I recommend, when creating […]
How to instantly subscribe to Twitter accounts of every American City Business Journal. For years, I used The Business Journals Book of Lists for new business intelligence to find the decision makers of prospective clients. I also subscribed to the print editions of The Business Journals in key markets that we targeted. These publications were always very […]
Agencies talk about the value of content marketing but few are doing it and even fewer do it well. Roper Public Affairs, 80% of business decision-makers said they prefer to get information via articles, not ads. 70% said content makes them feel closer to a company and 60% said content provided by companies helps them make […]
Podcasting is an effective tool for business development, networking, and a positioning of expertise. Trent Dyrsmid, is an online marketing expert, author, speaker, and the founder of BrightIdeas.co. His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Trent has produced over 100 episodes. Trent writes, “Podcasting, if […]
Outlining a social media strategy for creating new business opportunities from inbound and content marketing quickly. strat·e·gy : A plan of action or policy designed to achieve a major or overall aim. Since I launched my consultancy using social media in 2007, social media has become main-lined into traditional marketing. But, a lot of agencies […]
This is a guest post written by my friend and colleague, David C. Baker. He speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He has worked with more than 650 firms individually and thousands of people have been through his seminars, such as Recourse’s New Business Summit held annually in Nashville, […]
If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help. Paul is a small agency owner. He is the founder and CEO of PR 20/20 established in 2004. He has built an incredible national and international awareness and appeal […]
Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions.
I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business development due to social media. Being in Nashville gave me an opportunity to spend some time with my good friend Ken Henley who is the Nashville artist that created my caricature. … Continue reading
A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively.
… Continue reading
I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I was surprised to learn that the impact Michael was having on their businesses was not in their use of Twitter, Facebook or LinkedIn but in transforming the principals into writers who write meaningful content.
Content marketing provides a system to better understand and engage your prospects.
I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides. It makes new business more focused and much easier than the interruptive type tactics of the past, such as cold calling.
One of the primary benefits of content marketing is that it can provide an organized system to personally get to know your prospects. … Continue reading
Social media, an empowered consumer have created a paradigm shift in the way new business is acquired.
AMA Power Lunch: “Rethinking Your Approach To New Business”
I hope you will join me for this Nashville AMA event. Thursday, April 3, 2014, from 11:00 AM to 1:00 PM (CDT), Nashville, TN
Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities.
Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form of lead generation.
Public speaking is an essential component to my business development program
I have been the keynote speaker for more than 100 events in the U.S., Canada and in the UK, speaking on topics related to leadership, business development, and social media.… Continue reading
Business development has undergone a major change.
New business has historically been a problem for agencies.
- Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same.
- They are often treated as vendors because they lack a positioning of expertise.
- Most don’t have a target audience thus, no focus for business development efforts.
- They are their own worst clients, the cobbler’s children with no shoes.
- No appeal beyond their local market.
‘Companies that are truly social and engage their employees and customers in genuine conversation will be recognized as the new corporate leaders’
I’m honored that David Bohan used my post, “2014: The Year of the Social CEO”, as a basis for his recent article in the Tennessean:
David is the founder and CEO of BOHAN, a full-service marketing and advertising agency headquartered in Nashville.
He has gained a positioning of expertise through his weekly business column in Tennessee’s leading newspaper.… Continue reading
How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects.
This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. He is the founder of the ShareLikeBuy.com conference and co-author of “Marketing to Millennials.”
Jeff is charged with business development for Barkley and in the following article, shares the tactics he has used to gain a positioning of expertise and infuse new business opportunities.… Continue reading
Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business.
Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to business development that makes it harder than it needs to be.
Here are some practical tips I hope you find helpful to make new business easier:
1. Personalize your agency.… Continue reading