Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. Brands no longer ignore social media. The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because […]
A Formula for Fueling New Business through Social Media The new model for new business that will make the existing model obsolete might surprise you—instead of chasing new business, it’s more important for you to learn how to be found. Why? In a CMO Counsel study, 80% of decision makers said they found their vendors, […]
“A virtual Santa, 175 WestJet volunteers, 16 cameras in 3 airports and one on a plane, set up a miracle for the passengers of two Calgary-bound flights.” Canadian airline WestJet and studio m created a heartwarming campaign that couldn’t help but become viral. It touched all the bases: the joy of giving, the excitement of those receiving and […]
If you can’t create online traffic, you won’t generate leads for new business. Your ad agency’s blog should be a central component of your social media strategy for new business. It personalizes your agency and can become an appealing magnet to quickly build a sizable targeted pipeline of prospects. But, you can’t just “build it […]
Guest post by Trent Dyrsmid. Trent is the founder of BrightIdeas.co and the host of the popular BrightIdeas podcast, where he has interviewed over 100 successful entrepreneurs to get them to share the exact steps that they used to achieve their results. Trent is also the founder of Groove Digital Marketing Agency, a firm specializing in digital marketing and marketing […]
ManageFlitter provides you with a set of easy to use tools to help you build a prospective client audience for agency new business. This is a web-based application that I use and recommend. It assists Twitter users with their account management and helps to grow their followers. People who want to use Twitter for new business have […]
“The most effective leaders throughout history have been great communicators, yet the vast majority of modern-day CEOs and C-Suite executives are conspicuously absent from social media channels.” Ann Charles, CEO BRANDfog We are living in the information age. More people share information from more sources more frequently that any other time in history. People are sharing content […]
Be part of a “New Group of Executives” that are using social media to attract customers, generate exposure for their companies and acquire new business. According to research by Weber Shandwick, CEO social media engagement has doubled in one year. Conducted in partnership with KRC Research, over 600 senior executives from 10 markets worldwide were surveyed. The research found […]
The Only Dimensions You Need To Know If You Are Designing Content for Social Media Visual.ly is a platform for exploring, sharing, and promoting great visualizations. And a service that connects dataviz pros, to advertisers & publishers looking for compelling content. This new data-visualization startup whose team of designers, engineers and analytics experts creates innovative infographs for […]
Twitter allows me to open up and share my personal side to make an emotional connection with my audience. Sharing personal information helps my audience get to know me beyond my profession. If all of my Tweets or Retweets were business oriented, my Twitter feed would be dry and robotic. “People want to work with other […]
The Primary Battle for New Business Has Moved Online.
This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California.
This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.
New business has been a problem historically for agencies.… Continue reading
Growing your personal brand can greatly boost your agency’s new business opportunities.
It makes sense for the principal to be the face of the agency. Not only are they the least likely to leave, but usually small to midsize agencies are built upon the vision, values and the type of culture that best suites their owners. And, agency owners are critical to new business.… Continue reading
A new model for ad agency new business.
New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.
… Continue reading
You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Presidential of Freedom Medal Winner, Richard Buckminster Fuller, author, architect and designer.
Consistently creating content is the fuel for an inbound new business program.
With the rise of content marketing, writing has become an important component to new business as the battle for business has moved online. Content has become the magnet that draws in prospective clients and provides a positioning of expertise.
I’ve been writing about business development for eight years. On occasion I suffer from writer’s block. It becomes extremely difficult to produce new articles. I feel hopelessly stuck.… Continue reading
How to Use Social Media to Attract New Business
Gaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever.
In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around.
Interruptive type tactics, such as cold calling and email blasts, have become ineffective; it’s now more important to be found, rather than to chase new business.… Continue reading
If you’re suffering from the Shoemaker’s Daughter Syndrome, you may want to consider closing the gap between what you recommend for clients and what you use for your own purposes.
Guest article by Gerry Black, Direct Response Copywriter/Marketing Consultant.
Over the years, I have come across many clients and agency owners who exhibit this classic disconnect phenomenon.
Most people have heard the reference to the Shoemaker’s Daughter Going Barefoot, sometimes referred to as the Cobblers’ Children Going Barefoot.… Continue reading
A New Approach for New Business
New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online.
My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.
Interruptive type tactics such as cold calling and email blasts are ineffective.… Continue reading
A step-by-step guide to create a painless prospecting system.
Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important to be found.
Tom Martin has written a helpful guide-book on social selling, it’s called The Invisible Sale: How to build a digitally powered marketing and sales system to better prospect, qualify and close leads. … Continue reading
Enter to win a ticket to a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando.
Here’s your opportunity to join Michael Gass on Friday, February 6, 2015, in Orlando, Florida for this ad agency workshop: A New Approach to New Business.
… Continue reading
The battle for new business has moved ONLINE. Interruptive type tactics such as cold calling and email blasts are INEFFECTIVE. It’s now more important to be FOUND than to CHASE new business.