Handy Tool: Social Media Dimensions Guide for Designers

The Only Dimensions You Need To Know If You Are Designing Content for Social Media Visual.ly is a platform for exploring, sharing, and promoting great visualizations. And a service that connects dataviz pros, to advertisers & publishers looking for compelling content. This new data-visualization startup whose team of designers, engineers and analytics experts creates innovative infographs for […]

12 Ways to Get Personal Using Twitter

get personal with Twitter for ad agency new business

Twitter allows me to open up and share my personal side to make an emotional connection with my audience.  Sharing personal information helps my audience get to know me beyond my profession. If all of my Tweets or Retweets were business oriented, my Twitter feed would be dry and robotic. “People want to work with other […]

Jay Baer: Why Useful Ad Agency Marketing is a Skill not a Job

Jay Baer Social Media

Guest post written by Jay Baer, marketing keynote speaker, best selling author, consultant and my friend.  Jay and I started our consulting practices about the same time, at the beginning of the Great Recession. He has become a global leader in social media marketing. His blog, Convince&Convert, is ranked as the #1 content marketing blog in the […]

Tips for Targeted Post Titles for Ad Agency New Business

target titles for ad agency new business

Blog post titles should be reflective of your audience. Overly creative titles don’t work well online. Most aren’t searchable and don’t make the right connection with the intended target when seen in a Twitter feed, LinkedIn, Facebook or Google Plus. Clever titles will not be read if they cannot be found. I recommend, when creating […]

Twitter: Find Prospects Using The Business Journal’s Network

the business journals for ad agency new business

How to instantly subscribe to Twitter accounts of every American City Business Journal. For years, I used The Business Journals Book of Lists for new business intelligence to find the decision makers of prospective clients.  I also subscribed to the print editions of The Business Journals in key markets that we targeted. These publications were always very […]

Ad Agencies that don’t have content practices will be scrambling for new business

The Moroch Agency's Niche Blog

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. Roper Public Affairs, 80% of business decision-makers said they prefer to get information via articles, not ads. 70% said content makes them feel closer to a company and 60% said content provided by companies helps them make […]

Podcasting for Ad Agency New Business

Podcast interview of Michael Gass by Trent Dyrsmid

Podcasting is an effective tool for business development, networking, and a positioning of expertise. Trent Dyrsmid, is an online marketing expert, author, speaker, and the founder of BrightIdeas.co. His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Trent has produced over 100 episodes. Trent writes, “Podcasting, if […]

7 Steps for Fueling New Business Through Social Media

seven steps for fueling ad agency new business

  Outlining a social media strategy for creating new business opportunities from inbound and content marketing quickly. strat·e·gy : A plan of action or policy designed to achieve a major or overall aim. Since I launched my consultancy using social media in 2007, social media has become main-lined into traditional marketing. But, a lot of agencies […]

HootSuite Pro for Ad Agency New Business

Hootsuite for ad agency new business

 You can better manage and improve your agency’s New Business | Social Media program using HooteSuite Pro. In a recent survey, time management was one of the top three areas of difficulty agencies were having using social media for new business. There are a number of tools that I recommend to help manage your agency’s […]

Report: 2013 New Business Social Media Survey

new business social media agency survey

Almost 70% of agencies surveyed believe that social media is great for new business and 81% believe it to be an efficient tool for networking.  A survey was sent to advertising, digital, media and public relations executives  to assess their attitudes toward social media, where they are finding success, what tools they use and where […]

RSW/US Agency New Business Thought Leadership Interview

Michael Gass Ad Agency New Business and Social Media Interview

Helpful tips for small and mid-size agencies in leveraging social to generate thought leadership.

The following is an  interview conducted by Mark Sneider, president of RSW/US, for the Agency New Business Thought Leader Video Series. 

I discuss with Mark the reasons why ad agencies aren’t finding success using social media for new business. 

Agencies are still trying to lead with “brick and mortar” but social media is all about people connecting with other people.

Success begins by identifying with a specific target audience and creating a positioning of expertise.… Continue reading

Can You Damage Your Ad Agency’s Brand By Ignoring Yours?

ad agency owners personal branding

“People trust brands that have people they can trust.”

Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well.

Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing.

Steve raised this question in a recent article, “Can you damage your company’s brand by ignoring yours?” 

“I’ve had a surprising number of executives from the C-suite tell me that they don’t want to actively manage their personal brand.

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The Science of Great Tweets for Ad Agency New Business

the science of Twitter for ad agency new business

This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter.

Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others.

I’ve been actively creating content since 2007, a year after Twitter was founded. I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals.… Continue reading

The New Business Metrics Behind a Successful, Growing Ad Agency

David Baker Recourses

A Free Webinar for Fuel Lines’ Readers, Monday, June 9th at 1 pm ET

Speaker, writer and ad agency consultant, David Baker will lead this webinar: “The New Business Metrics Behind a Successful, Growing Agency”.

It’s true that new business success isn’t a numbers game like it used to be, beating the bushes to surface any prospective victim who might be interested. But there ARE strong numbers behind the success stories, and we’ll look at all of them in a way that you’ll be able to apply, right then, right there.… Continue reading

Do Brands Benefit Using a Multiple Ad Agency Model?

benefits of multi ad agency partners

Full service advertising agencies are filled with talented people but often lack specialists that have a much narrower focus of expertise.

Consumers, brand marketers and marketing channels have changed and so has the traditional advertising agency. Smaller agencies often possess specialties and a nimbleness that allows them to adapt quickly to a rapidly changing marketing landscape. They can complement or compete with much larger, full service advertising agencies.

Brands are electing to choose a multi-agency model because of the specialized expertise it provides.… Continue reading

How to Build a Powerful Presentation Deck for Ad Agency New Business

a presentation deck for ad agency new business

Give your presentations LIFE rather than SUCKING THE LIFE out of your audience.

I’ve been speaking publically for more than three decades. Last year, I spoke at conferences, seminars and workshops in over 40 different cities. I’m still a student who continually wants to improve. Presentations are very time consuming and require a lot of hard work. I want mine to be memorable and make a difference.

Following a presentation that I made to the Nashville American Marketing Association, I’ve received dozens of responses from attendees.… Continue reading

Worldwide Partners, Inc. World Meeting Conference

Worldwide Partners conference ad agency network

24/7 is the world we now live in, and Vegas is your crash course.

I’m looking forward to speaking at the annual conference of one of the largest independent agency networks,Worldwide Partners, Inc. This event will be held in Las Vegas, NV, May 5-6.

I’ll be joining a great group of speakers for this event:

  • Brad Ball, Principal – Moroch Partners, former CMO of McDonald’s, President of Marketing for Warner Bros Pictures and head of Nascar’s Entertainment Division
  • Paul Bates, Converto
  • Michael J.
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CEOs who are social will be the next new thing

Acme Advertising Social Media Ken Henley

Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions.

I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business development due to social media. Being in Nashville gave me an opportunity to spend some time with my good friend Ken Henley who is the Nashville artist that created my caricature. … Continue reading

How to Write A Blog Post for Ad Agency New Business

A blog post writing template

A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively.

I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I was surprised to learn that the impact Michael was having on their businesses was not in their use of Twitter, Facebook or LinkedIn but in transforming the principals into writers who write meaningful content.

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How to personally get to know your agency’s best prospects

content marketing know you audience

Content marketing provides a system to better understand and engage your prospects. 

I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides. It makes new business more focused and much easier than the interruptive type tactics of the past, such as cold calling.

One of the primary benefits of content marketing is that it can provide an organized system to personally get to know your prospects. Continue reading