A Christmas Miracle in Real-Time: YouTube’s feel-good holiday sensation

advertising westjet christmas miracle

“A virtual Santa, 175 WestJet volunteers, 16 cameras in 3 airports and one on a plane, set up a miracle for the passengers of two Calgary-bound flights.” Canadian airline WestJet and studio m created a heartwarming campaign that couldn’t help but become viral. It touched all the bases: the joy of giving, the excitement of those receiving and […]

27 Tips to Boost Traffic to Your Agency’s Blog Site

boost blog traffic for ad agency new business

If you can’t create online traffic, you won’t generate leads for new business. Your ad agency’s blog should be a central component of your social media strategy for new business. It personalizes your agency and can become an appealing magnet to quickly build a sizable targeted pipeline of prospects. But, you can’t just “build it […]

Amazing Results From Effective Content Promotion

Trent Dyrsmid Brightideas

Guest post by Trent Dyrsmid. Trent is the founder of BrightIdeas.co and the host of the popular BrightIdeas podcast, where he has interviewed over 100 successful entrepreneurs to get them to share the exact steps that they used to achieve their results. Trent is also the founder of Groove Digital Marketing Agency, a firm specializing in digital marketing and marketing […]

Use ManageFlitter to Build Your Twitter Following

manageflitter to grow your Twitter following

ManageFlitter provides you with a set of easy to use tools to help you build a prospective client audience for agency new business. This is a web-based application that I use and recommend. It assists Twitter users with their account management and helps to grow their followers.  People who want to use Twitter for new business have […]

IBM Study: Social media is about to transform the C-Suite

connected CEO

“The most effective leaders throughout history have been great communicators, yet the vast majority of modern-day CEOs and C-Suite executives are conspicuously absent from social media channels.” Ann Charles, CEO BRANDfog We are living in the information age. More people share information from more sources more frequently that any other time in history.  People are sharing content […]

7 Habits of Highly Social Chief Executives

CEO social media benefits

Be part of a “New Group of Executives” that are using social media to attract customers, generate exposure for their companies and acquire new business. According to research by Weber Shandwick, CEO social media engagement has doubled in one year. Conducted in partnership with KRC Research, over 600 senior executives from 10 markets worldwide were surveyed. The research found […]

Handy Tool: Social Media Dimensions Guide for Designers

The Only Dimensions You Need To Know If You Are Designing Content for Social Media Visual.ly is a platform for exploring, sharing, and promoting great visualizations. And a service that connects dataviz pros, to advertisers & publishers looking for compelling content. This new data-visualization startup whose team of designers, engineers and analytics experts creates innovative infographs for […]

12 Ways to Get Personal Using Twitter

get personal with Twitter for ad agency new business

Twitter allows me to open up and share my personal side to make an emotional connection with my audience.  Sharing personal information helps my audience get to know me beyond my profession. If all of my Tweets or Retweets were business oriented, my Twitter feed would be dry and robotic. “People want to work with other […]

Jay Baer: Why Useful Ad Agency Marketing is a Skill not a Job

Jay Baer Social Media

Guest post written by Jay Baer, marketing keynote speaker, best selling author, consultant and my friend.  Jay and I started our consulting practices about the same time, at the beginning of the Great Recession. He has become a global leader in social media marketing. His blog, Convince&Convert, is ranked as the #1 content marketing blog in the […]

Tips for Targeted Post Titles for Ad Agency New Business

target titles for ad agency new business

Blog post titles should be reflective of your audience. Overly creative titles don’t work well online. Most aren’t searchable and don’t make the right connection with the intended target when seen in a Twitter feed, LinkedIn, Facebook or Google Plus. Clever titles will not be read if they cannot be found. I recommend, when creating […]

Is The Shoemaker’s Daughter Syndrome Costing Your Ad Agency New Business?

shoe cobbler and ad agency new business

If you’re suffering from the Shoemaker’s Daughter Syndrome, you may want to consider closing the gap between what you recommend for clients and what you use for your own purposes.

Guest article by Gerry Black, Direct Response Copywriter/Marketing Consultant.

Over the years, I have come across many clients and agency owners who exhibit this classic disconnect phenomenon.

Most people have heard the reference to the Shoemaker’s Daughter Going Barefoot, sometimes referred to as the Cobblers’ Children Going Barefoot.… Continue reading

Ad Agency New Business Workshops

Fuel Lines Business Development

A New Approach for New Business

New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online.

My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.

Interruptive type tactics such as cold calling and email blasts are ineffective.Continue reading

The Invisible Sale for Ad Agency New Business

The Invisible Sale for Ad Agency New Business

A step-by-step guide to create a painless prospecting system.

Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important to be found.

Tom Martin has written a helpful guide-book on social selling, it’s called The Invisible Sale: How to build a digitally powered marketing and sales system to better prospect, qualify and close leads. … Continue reading

People You May Know for Ad Agency New Business

people you may know for ad agency new business

LinkedIn’s People You May Know feature helps build a targeted network of prospective clients fast.

LinkedIn is an important new business tool, thanks to its’ People You May Know feature.  It has been rated as the second most helpful LinkedIn feature, enabling users to easily build new relationships with potential clients.

People You May Know provides you with a list of people to connect with using LinkedIn’s secret algorithm. From my personal experience, it seems to factor in your personal LinkedIn activities, along with such things as your existing network, profile information, past workplaces and schools you’ve attended.… Continue reading

Win A Ticket To An Ad Agency New Business Workshop in Orlando

ad agency new business workshop

Enter to win a ticket to a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando.

Here’s your opportunity to join Michael Gass on Friday, February 6, 2015, in Orlando, Florida for this ad agency workshop: A New Approach to New Business.

The battle for new business has moved ONLINE. Interruptive type tactics such as cold calling and email blasts are INEFFECTIVE. It’s now more important to be FOUND than to CHASE new business. 

Continue reading

LinkedIn Publishing for Ad Agency New Business

LinkedIn for ad agency new business

LinkedIn has become an ideal platform to strengthen your professional identity by sharing your insights and expertise.

When I first started using LinkedIn, it was primarily a place to post your resume and get a job or research prospective clients. It has now become much more.

“LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.

Continue reading

Workshop: A New Approach for New Business

ad agency new business workshop orlando

The battle for new business has primarily moved online.

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando, will be held on Friday, February 6, 2015, in Orlando, Florida.

This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., Canada and the UK.… Continue reading

Why are ad agency new business executives performing so badly?

1 john morgan quote

Rainmakers who were good at new business in the past are struggling today.

According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is 2 years or less. Only 26% of new business directors were viewed as successful.


I’ve worked face-to-face with more than 200 advertising, digital, media and PR agencies as they’ve struggled with the changes that have occurred in business development which was brought on by The Great Recession, the worst global recession since World War II.… Continue reading

Study: The Top Reasons CMOs Hire Ad Agencies

drew mclellan ad agency new business

This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.

This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.

This past summer AMI partnered with research firm Audience Audit and Luth Research to conduct an original study exploring the reasons that CMOs and business owners hire agencies, what they’re looking for and how agencies can position themselves for relevance with their target customers.… Continue reading

The Best Pitching Guide Book for Agency New Business

win more ad agency new business pitches

The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. 

Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.

“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”

Pitching doesn’t have to be a crapshoot.Continue reading