Blog post titles should be reflective of your audience. Overly creative titles don’t work well online. Most aren’t searchable and don’t make the right connection with the intended target when seen in a Twitter feed, LinkedIn, Facebook or Google Plus. Clever titles will not be read if they cannot be found. I recommend, when creating […]
How to instantly subscribe to Twitter accounts of every American City Business Journal. For years, I used The Business Journals Book of Lists for new business intelligence to find the decision makers of prospective clients. I also subscribed to the print editions of The Business Journals in key markets that we targeted. These publications were always very […]
Agencies talk about the value of content marketing but few are doing it and even fewer do it well. Roper Public Affairs, 80% of business decision-makers said they prefer to get information via articles, not ads. 70% said content makes them feel closer to a company and 60% said content provided by companies helps them make […]
Podcasting is an effective tool for business development, networking, and a positioning of expertise. Trent Dyrsmid, is an online marketing expert, author, speaker, and the founder of BrightIdeas.co. His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Trent has produced over 100 episodes. Trent writes, “Podcasting, if […]
Outlining a social media strategy for creating new business opportunities from inbound and content marketing quickly. strat·e·gy : A plan of action or policy designed to achieve a major or overall aim. Since I launched my consultancy using social media in 2007, social media has become main-lined into traditional marketing. But, a lot of agencies […]
This is a guest post written by my friend and colleague, David C. Baker. He speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He has worked with more than 650 firms individually and thousands of people have been through his seminars, such as Recourse’s New Business Summit held annually in Nashville, […]
If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help. Paul is a small agency owner. He is the founder and CEO of PR 20/20 established in 2004. He has built an incredible national and international awareness and appeal […]
A collection of the most popular Fuel Lines’ articles using social media for agency new business. I’ve been an early evangelist of social media for new business since launching my consultancy and utilizing this new communication channel back in 2007. Fuel Lines has been the centerpiece of my social media strategy from the beginning. It hit the […]
Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities.
Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form of lead generation.
Public speaking is an essential component to my business development program
I have been the keynote speaker for more than 100 events in the U.S., Canada and in the UK, speaking on topics related to leadership, business development, and social media.… Continue reading
Business development has undergone a major change.
New business has historically been a problem for agencies.
- Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same.
- They are often treated as vendors because they lack a positioning of expertise.
- Most don’t have a target audience thus, no focus for business development efforts.
- They are their own worst clients, the cobbler’s children with no shoes.
- No appeal beyond their local market.
‘Companies that are truly social and engage their employees and customers in genuine conversation will be recognized as the new corporate leaders’
I’m honored that David Bohan used my post, “2014: The Year of the Social CEO”, as a basis for his recent article in the Tennessean:
David is the founder and CEO of BOHAN, a full-service marketing and advertising agency headquartered in Nashville.
He has gained a positioning of expertise through his weekly business column in Tennessee’s leading newspaper.… Continue reading
How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects.
This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. He is the founder of the ShareLikeBuy.com conference and co-author of “Marketing to Millennials.”
Jeff is charged with business development for Barkley and in the following article, shares the tactics he has used to gain a positioning of expertise and infuse new business opportunities.… Continue reading
Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business.
Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to business development that makes it harder than it needs to be.
Here are some practical tips I hope you find helpful to make new business easier:
1. Personalize your agency.… Continue reading
In a recent survey, 63% of agencies state that there will be more competition for new business.
Guest post written by Mark Sneider, Owner/President of RSW/US.
Most agencies seemed to have a good year last year and most of them that we talked to with seemed to be starting out the new year on a solid footing.
I know in our RSW/US outsourced agency new business world, more of our clients are winning business, more of them are being looked at by marketers we introduce them to, and more of their own clients are dialing up their marketing
All good seems good for now.… Continue reading
Profiling ensures you’re deploying your time, energy and resources on high probability targets.
The advertising industry has dramatically changed over the past five years. This change has had a tremendous impact on lead generation and prospecting. The power has shifted to decision-makers due to the vast amount of information found online.
Instead of chasing new business, it is now more important to be found by your best prospects.
But, identifying those prospects has been a major challenge for small to midsize agencies.… Continue reading
Using WordPress plugins enhances your reader’s experience, allows for easy customization and maintenance of your blog.
I began writing Fuel Lines back in 2007 on the blogging platform Blogger. It wasn’t long before I graduated from Blogger to WordPress. Wordpress is by far the most popular blogging platform on more than 60 million websites. It has become the largest, self-hosted, content management system in the world.
WordPress can do nearly anything that can be done within a website. … Continue reading
New Business | Social Media Workshop for Burns Entertainment, Inc. in Chicago, January 23, 2014.
Burns is an entertainment and sports marketing firm founded in 1970. They work with brands and their advertising, public relations, promotions, and social media agencies to match them with the right celebrities.
The BURNS CELEBRITY VAULT™ is the only database of its kind, with over 43 years of confidential talent fee and lifestyle information. It contains information on over 20,000 celebrities, with over 700+ searchable lifestyle demographics paired with E-Scores to best match a brand’s specific needs to in order to exceed business objectives.… Continue reading