Owners Need to Be Social for Ad Agency New Business

Be Social for Ad Agency New Business

Social media is a primary force that is redefining the role of the men and women who are agency owners. The importance of social media on business has dramatically escalated. We have moved through the “hype phase” of social media when businesses felt compelled to participate because it was a fad. We have entered a productive phase where […]

Podcast: Inbound prospects in 30 days

Inbound Marketing for Ad Agency New Business

How to speed up the process of developing inbound leads for ad agency new business. I recently had the pleasure of being interviewed by Jake Jorgovan for this episode of his, Working Without Pants Podcast, sponsored by Outbound Creative. I share in-depth tactics to help agencies with their inbound marketing strategies. A lot of agencies have a hard time seeing new […]

CEOs Can’t Afford to Ignore Social Media

the social ceo

Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. The importance of social media to business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because it was such a fad. We have […]

How to Fuel Ad Agency New Business With Content Marketing

content marketing for ad agency new business

Why is content such a valuable strategy to help ad agencies drum up new business? I thought I would share a recent interview conducted by content marketer, Andy Baldacci. Andy hosts Hubstaff’s Agency Advantage Podcast where he helps agency owners grow their business. If you’re skeptical of the value of content marketing for your agency […]

Business Development is the Most Precarious Job in Advertising

ad agency new business is tough

  The role of the agency new business executive is the riskiest position due a dramatic change in the way business is acquired and the skills rainmakers need to make it happen. Business development has been dramatically altered. There are many people who have done this job in the past who do not know how to do it well […]

Build a Community for Ad Agency New Business

Building an engaged online community should NOW be a core responsibility of business development. The battle for new business has moved online which makes community development indispensable in marketing your agency online. Knowing how to build an online community has become an important skill-set for those charged with agency new business. Community development comes before business development.  How to Build an Online […]

Improve Ad Agency New business Leads with Authority Marketing

Authority Marketing for Ad Agency New Business

Leverage SEO and expert positioning! Based on Google patents and documents, which explicitly state that Google prefers experts and authorities. John McDougall, the author of Web Marketing On All Cylinders and The Big Dog Authority Marketing Checklist, will show you how positioning your agency and team members as thought leaders is critical to digital marketing success. One of the […]

Use The Right Bait When You Fish For Ad Agency New Business

How to put yourself in front of prospects so they can’t help but find you. Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. I originated a system that makes targeting, positioning and differentiation easier and helps agencies to find, attract and engage their best prospects online. […]

Calls To Action Are Needed for Ad Agency New Business

calls to action for ad agency new business

A call to action is an important element for generating inbound leads. Inbound marketing earns the attention of prospects and makes your agency easy to be found primarily through content. By creating interesting and helpful content, written for a specific audience, you help draw prospects to your site. Website traffic is very important. It’s the initial step, but you […]

Facebook IS the Media for Ad Agency New Business

facebook for ad agency new business

Facebook has become an important element in our daily lives it is also important for new business. If you aren’t sharing your content on Facebook, you’re missing out on a big opportunity. Why? “Facebook has over a billion users, and according to a Pew study, 72% of American adults use it.” Of the approximate 1.6 billion […]

Social Media Isn’t Working for Ad Agency New Business

social media and ad agency new business

 

If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY. 

From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in.

70% of marketers report that social media marketing delivers poor or average return on investment.

Many agencies thought that by merely having a social media presence, it would give them social media credibility.… Continue reading

Ad Agencies Need Systems to Consistently Produce Leads

Systems for Ad Agency New Business

Believe it or not, most small to midsize agencies are not organized to consistently generate leads.

Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business.

A system is a set of detailed methods, procedures and routines created to carry out a specific activity, perform a duty, or solve a repeated business issue.

Business development doesn’t have to be so difficult.… Continue reading

7 Benefits from the Right Positioning for Ad Agency New Business

seven benefits of ad agency positioning

The FOUNDATION of an ad agency’s new business program is its positioning.

When you have the right positioning it’s like fishing for a specific fish with  a particular bait. You know where the fish are, what bait is appealing to them, the right equipment to use and you have developed the expertise to catch the real trophies.

“By appealing to everyone, brands end up appealing to no one.  Standing for everything is the same as standing for nothing.” 

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How to Create Your Personal Brand Story for Ad Agency New Business

Michael Gass Ad Agency New Business

I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies before deciding to start my own consulting firm. This could have easily been one of the worst decisions of my life.

My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness. Little did I know that I was about to start my new business at the beginning of one of the longest economic downturns since the Great Depression.… Continue reading

An Idea Platform for Ad Agency New Business

A New Business Idea Platform for Ad Agencies

Ideasicleˣ: The First Advertising SaaS Platform For Virtual Creativity.

If timing is everything, then Ideasicleˣ is the poster child. Just when the world closes down due to Covid-19, a platform arrives that helps accelerate creativity through remote work. I was intrigued enough with the concept, particularly as a new business idea machine, to reach out to its founder, Will Burns, to learn more about it.

“What the world needs now are ideas. Lots and lots of ideas.”

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Panic is Not a Strategy for Ad Agency New Business

Panic is not strategy for ad agency new business

How to implement sales intelligence for agency growth.

No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. By not prioritizing additional revenue opportunities, it only gets done when work is slow or the worst happens.

Maybe your biggest client leaves and now a significant chunk of your annual revenue is gone.… Continue reading

Tips for Working from Home for Agency New Business

Home Office Ad Agency New Business

Your number one objective should be to maintain, if not increase, your engagement with prospects.

I’ve been working from home for almost thirteen years, but many of you are working from home for the first time. You’re having to adjust to a new work environment that includes kids, spouses, and pets. You’re probably having to develop new skills to successfully work remotely. The last thing you’re probably thinking about is new business.

But just because your environment has changed, doesn’t mean your commitment to growing your agency should change.… Continue reading

Great Onboarding: The Secret to 88% Employee Retention

employee retention ad agencies

How to cut employee turnover in half.

This is a guest article written by John Paul Strong, the owner of the Birmingham-based advertising agency, Strong Automotive Merchandising.  John Paul has developed a very robust onboarding process that I wanted him to share with you.

Their original roster of 10 employees and eight clients has exploded today, growing to more than 115 full-time employees and 250 automotive dealers. And it hasn’t gone without notice. Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners.… Continue reading

Change the Rules of Competition for Ad Agency New Business

Michael Gass Ad Agency new business

“You cannot discover new oceans unless you have the courage to step away from the shore” – Nobel Prize-winning author André Gide.

I read an insightful article on why the focus of a company’s (agency’s) business strategy should not be upon its competitors. The article was written by Gabor George Burt, internationally recognized expert on innovation, creativity and strategy development, and the author of the book, Slingshot.

Burt states,

“In today’s marketplace, I would argue that doing something unprecedented is not just adventurous but imperative … eliminating competition by trying to beat it is dangerously shortsighted.

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Positioning is the Foundation for Ad Agency New Business

positioning for ad agency new business

Without a differentiated position, new business is much harder than it needs to be. 

Many small to midsize agencies have not addressed positioning because of either procrastination or, more likely, their unwillingness to make the difficult business decisions.

“Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes. They all claim to have proprietary tools, and they may have different labels for what they do, but the approach is essentially the same at big or small agencies.”

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