Outlook Report 2010: The Great Recession and Ad Agency New Business

ad agency new business outlook

Advertising and PR agencies have lost 65,000 jobs, or about 14 percent of the pre-recession total. Moody’s Analytics estimates our industrywill lose even more within five years.

Federal Reserve Chairman Ben Bernanke calls it “the worst financial crisis in modern history.” His predecessor, Alan Greenspan, says it was “the most virulent global financial crisis ever.” The resulting recession was longer and deeper than any the U.S. has suffered since World War II.

Ad Agency New Business: What irks CMOs most about their current ad agency?

what irks cmos the most about the advertising agency

If want to know what irks CMOs the most about ad agencies the recently released GLG Councils Report —”Closing the CMO / Agency Gap: How Agencies Can Win Business and Build Stronger Client Relationships,” provides some excellent insight.

If you could offer one piece of advice to your advertising agency what would it be?

In January 2010, Ad-ology Research conducted a survey of chief marketing professionals to study their attitudes about the outsides agencies they employ and to forecast their marketing and advertising plans for 2010. Among the survey questions asked, “If you could offer one piece of advice to advertising/marketing agencies in general, what would it be” Here are some of the responses from among 327 chief marketing professionals:

Ad Agencies in “The Great Race” for New Business

The whole advertising industry is in a flux. Forrester’s Research has referred to it as “the great race” as traditional agencies scramble to add digital capabilities and digital shops seek capabilities beyond being Web site and banner ad specialists.

23 ad agency blogs. Select the one that best understands social media.

Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick-up ideas for your own blog.

23 ad agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of December. The winner will be featured on Fuel Lines throughout the month of January and included in the voting for ad agency blog of the year.

10 Most Popular Blog Posts About Blogging for New Business

A blog is now as important to your agency as was your agency’s Website. The blog is becoming the “gate-way” and the face of the agency as its Website becomes more on an online brochure. Here’s some excellent resources to help your agency blog for new business. Here’s a list of the top 10 most popular blog posts about blogging in 2009.

How Teens Use Media: A Nielsen report on the myths and realities of teen media trends

This is one of those rare post stepping outside the sphere of agency new business. I found this new Nielsen report very enlightening and wanted to share it with my readers. The report bunks a lot of the myths on “How Teens Use Media.” You may be surprised to learn that teens can often be reached by the same means as their parents.

Report Paints a Painful View of Ad Agencies

resetting ad agency new business

Forrester Research believes today’s ad agencies are not well-structured to take on tomorrow’s marketing challenges, needing to move from making messages to establishing community connections. In a new report, the research firm paints a painful view of ad agencies.

Ad Agency New Business | Social Media Workshop – Orlando

ad agency new business workshop orlando

A New Approach is NOW Needed for New Business.

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando, will be held on Friday, February 6, 1015, in Orlando, Florida.

This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., Canada and the UK.… Continue reading

Why are ad agency new business executives performing so badly?

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Rainmakers who were good at new business in the past are struggling today.

According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is 2 years or less. Only 26% of new business directors were viewed as successful.

Why?

I’ve worked face-to-face with more than 200 advertising, digital, media and PR agencies as they’ve struggled with the changes that have occurred in business development which was brought on by The Great Recession, the worst global recession since World War II.… Continue reading

Study: The Top Reasons CMOs Hire Ad Agencies

drew mclellan ad agency new business

This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.

This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.

This past summer AMI partnered with research firm Audience Audit and Luth Research to conduct an original study exploring the reasons that CMOs and business owners hire agencies, what they’re looking for and how agencies can position themselves for relevance with their target customers.… Continue reading

The Best Pitching Guide Book for Agency New Business

win more ad agency new business pitches

The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. 

Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.

“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”

Pitching doesn’t have to be a crapshoot.Continue reading

The Anatomy of Content Marketing for Ad Agency New Business

anatomy of content marketing for ad agency new business

A SMALL agency won BIG business through a strategic content marketing strategy. 

Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong.

Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client news. It tends to be all about the agency. A primary reason the blog does little to create new business opportunities.… Continue reading

Learn to Say NO for Ad Agency New Business

say no for ad agency new business

To be more successful, you’ll need to be less accessible.

Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. 

This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.

Every time I say “no” to something that is not important, I am saying “yes” to something that is.

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Ad Agencies: An Infographic On the History of Social Advertising

the history of social advertising

In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.

My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.… Continue reading

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Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

content marketing for ad agency new business

Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way.

It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.

According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. 

With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos.… Continue reading

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