Outlook Report 2010: The Great Recession and Ad Agency New Business

Advertising and PR agencies have lost 65,000 jobs, or about 14 percent of the pre-recession total. Moody’s Analytics estimates our industrywill lose even more within five years.

Federal Reserve Chairman Ben Bernanke calls it “the worst financial crisis in modern history.” His predecessor, Alan Greenspan, says it was “the most virulent global financial crisis ever.” The resulting recession was longer and deeper than any the U.S. has suffered since World War II.

On hopefully the heels of The Great Recession, my good friend, David Deal sent me the new sixth annual Razorfish Outlook Report 2010, it suggests the economic recession is subsiding.… Continue reading

Filed Under: Agency Leadership, New Business Trends, Research Tagged With: , , ,

Ad Agency New Business: What irks CMOs most about their current ad agency?

what irks cmos the most about the advertising agency

 How agencies can build stronger client relationships and win more new business.

If want to know what irks CMOs the most about ad agencies the recently released Gerson Lehrman Group, GLG Councils Report —“Closing the CMO / Agency Gap: How Agencies Can Win Business and Build Stronger Client Relationships,” provides some excellent insight.

This report is based on a survey of more than 80 senior marketing executives. It analyzes the disconnect between client expectations and the performance of marketing services agencies.… Continue reading

Filed Under: Agency Leadership, Agency Search Consultants, Best Practices, Research Tagged With: , , , , ,

If you could offer one piece of advice to your advertising agency what would it be?

New analysis of chief marketers’ Attitudes on Agencies released at 4A’s Transformation 2010 Conference

In January 2010, Ad-ology Research conducted a survey of  chief marketing professionals to study their attitudes about the outsides agencies they employ and to forecast their marketing and advertising plans for 2010.

Among the survey questions asked, “If you could offer one piece of advice to advertising/marketing agencies in general, what would it be”  Here are some of the responses from among 327 chief marketing professionals:

  • Try to become more knowledgeable about the product category than your client.

    • … Continue reading

Filed Under: New Business Trends, Research Tagged With: , , , , , ,

Ad Agencies in “The Great Race” for New Business

 

The whole advertising industry is in a flux. Forrester’s Research has referred to it as “the great race” as traditional agencies scramble to add digital capabilities and digital shops seek capabilities beyond being Web site and banner ad specialists.

“When you consider the fact that traditional budgets are getting slashed, that interactive budgets are expected to grow significantly in the next five years and that technology is becoming more and more integral to marketing.

We see digital becoming the backbone of marketing and technology becoming so vital that everyone needs digital capabilities.

… Continue reading

Filed Under: New Business Tools, New Business Trends, Research Tagged With: , , , , ,

23 ad agency blogs. Select the one that best understands social media.

Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick-up ideas for your own blog.

23 ad agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of December. The winner will be featured on Fuel Lines throughout the month of January and included in the voting for ad agency blog of the year.

Cast your VOTE by Clicking Here

These are the ad agency blogs submitted for the month of December:

  1. Alstin Communication’s Blog, Philadelphia, PA
  2. ART + Science, The Partners + Simons blog, Boston, MA
  3. B2B Ideas@Work Blog, MLT Creative, Clarkston, GA
  4. Beloved Experiences, Beloved Experiential, Orlando, FL
  5. Brand Rants, The Duffy Agency, Malmo, Sweden
  6. BroganBlog, Brogan & Partners Convergence Marketing, Birmingham, MI and Cary, NC
  7. Dana Communications blog, New York, NY
  8. Content to Commerce, Big Fuel, New York, NY
  9. Demi & Cooper Advertising Blog, Elgin, IL
  10. Fluid’s Big Idea Blog, Fluid Studio, Salt Lake City, UT
  11. FootPrints, Walker Sands Communications, Chicago, IL
  12. Logical Juice, Media Logic blog, Albany, NY
  13. Media Two Point {OH}!

    14. … Continue reading

Filed Under: Research, Social Media Tagged With: , ,

10 Most Popular Blog Posts About Blogging for New Business

A blog is now as important to your agency as was your agency’s Website. The blog is becoming the “gate-way” and the face of the agency as its Website becomes more the agency’s brochure. Here’s some excellent resources to help your agency blog for new business.

Zemalf.com is the personal blog of Antti Kokkonen. He has assembled a great list of 42 most popular blog post about blogging in 2009. The posts on Antti’s list were picked from Digg, Delicious, Twitter and other social networks, based on the number of “votes” the posts have received in those services.… Continue reading

Filed Under: New Business Tips, New Business Trends, Research Tagged With: , , , ,

How Teens Use Media: A Nielsen report on the myths and realities of teen media trends

This is one of those rare post stepping outside the sphere of agency new business. I found this new Nielsen report very enlightening and wanted to share it with my readers. The report debunks a lot of the myths on “How Teens Use Media.”

You may be surprised to learn that teens can often be reached  by the same means as their parents.

Here are a few key findings:

  • Teens are NOT abandoning TV for new media: In fact, they watch more TV than ever, up 6% oveer the past five years in the U.S.

    • … Continue reading

Filed Under: New Business Trends, Research Tagged With: , , ,

Report Paints a Painful View of Ad Agencies

Forrester Research believes today’s ad agencies are not well-structured to take on tomorrow’s marketing challenges, needing to move from making messages to establishing community connections.

In a report, the research firm paints a painful view of ad agencies.

“The current state of advertising is in “a world of hurt.”

Consumers are tuning out the messages the ad industry is determined on producing.

Forester believes ad agencies need to be organized around communities, not disciplines. What it is calling “the connected agency” would not only know certain communities but also be active members of these groups.… Continue reading

Filed Under: New Business Trends, Research, Social Media Tagged With: , , , , , ,