Outlook Report 2010: The Great Recession and Ad Agency New Business

Advertising and PR agencies have lost 65,000 jobs, or about 14 percent of the pre-recession total. Moody's Analytics estimates our industrywill lose even more within five years. Federal Reserve Chairman Ben Bernanke calls it "the worst financial crisis in modern history." His predecessor, Alan … [Read more...]

Ad Agency New Business: What irks CMOs most about their current ad agency?

what irks cmos the most about the advertising agency

 How agencies can build stronger client relationships and win more new business. If want to know what irks CMOs the most about ad agencies the recently released Gerson Lehrman Group, GLG Councils Report —"Closing the CMO / Agency Gap: How Agencies Can Win Business and Build Stronger Client … [Read more...]

If you could offer one piece of advice to your advertising agency what would it be?

New analysis of chief marketers’ Attitudes on Agencies released at 4A’s Transformation 2010 Conference In January 2010, Ad-ology Research conducted a survey of  chief marketing professionals to study their attitudes about the outsides agencies they employ and to forecast their marketing and … [Read more...]

Ad Agencies in “The Great Race” for New Business

  The whole advertising industry is in a flux. Forrester's Research has referred to it as "the great race" as traditional agencies scramble to add digital capabilities and digital shops seek capabilities beyond being Web site and banner ad specialists. "When you consider the fact that … [Read more...]

23 ad agency blogs. Select the one that best understands social media.

Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick-up ideas for your own blog. 23 ad agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of December. The winner will be featured on Fuel Lines … [Read more...]

10 Most Popular Blog Posts About Blogging for New Business

A blog is now as important to your agency as was your agency's Website. The blog is becoming the "gate-way" and the face of the agency as its Website becomes more the agency's brochure. Here's some excellent resources to help your agency blog for new business. Zemalf.com is the personal blog … [Read more...]

How Teens Use Media: A Nielsen report on the myths and realities of teen media trends

This is one of those rare post stepping outside the sphere of agency new business. I found this new Nielsen report very enlightening and wanted to share it with my readers. The report debunks a lot of the myths on "How Teens Use Media." You may be surprised to learn that teens can often be … [Read more...]

Report Paints a Painful View of Ad Agencies

resetting ad agency new business

Your  ad agency may need to break some bones to reset them correctly. Forrester Research believes today's ad agencies are not well-structured to take on tomorrow's marketing challenges. Agencies need to move from making messages to establishing community connections. In a report, the research … [Read more...]