Outlook Report 2010: The Great Recession and Ad Agency New Business

ad agency new business outlook

Advertising and PR agencies have lost 65,000 jobs, or about 14 percent of the pre-recession total. Moody’s Analytics estimates our industrywill lose even more within five years.

Federal Reserve Chairman Ben Bernanke calls it “the worst financial crisis in modern history.” His predecessor, Alan Greenspan, says it was “the most virulent global financial crisis ever.” The resulting recession was longer and deeper than any the U.S. has suffered since World War II.

Ad Agency New Business: What irks CMOs most about their current ad agency?

what irks cmos the most about the advertising agency

If want to know what irks CMOs the most about ad agencies the recently released GLG Councils Report —”Closing the CMO / Agency Gap: How Agencies Can Win Business and Build Stronger Client Relationships,” provides some excellent insight.

If you could offer one piece of advice to your advertising agency what would it be?

In January 2010, Ad-ology Research conducted a survey of chief marketing professionals to study their attitudes about the outsides agencies they employ and to forecast their marketing and advertising plans for 2010. Among the survey questions asked, “If you could offer one piece of advice to advertising/marketing agencies in general, what would it be” Here are some of the responses from among 327 chief marketing professionals:

Ad Agencies in “The Great Race” for New Business

The whole advertising industry is in a flux. Forrester’s Research has referred to it as “the great race” as traditional agencies scramble to add digital capabilities and digital shops seek capabilities beyond being Web site and banner ad specialists.

23 ad agency blogs. Select the one that best understands social media.

Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick-up ideas for your own blog.

23 ad agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of December. The winner will be featured on Fuel Lines throughout the month of January and included in the voting for ad agency blog of the year.

10 Most Popular Blog Posts About Blogging for New Business

A blog is now as important to your agency as was your agency’s Website. The blog is becoming the “gate-way” and the face of the agency as its Website becomes more on an online brochure. Here’s some excellent resources to help your agency blog for new business. Here’s a list of the top 10 most popular blog posts about blogging in 2009.

How Teens Use Media: A Nielsen report on the myths and realities of teen media trends

This is one of those rare post stepping outside the sphere of agency new business. I found this new Nielsen report very enlightening and wanted to share it with my readers. The report bunks a lot of the myths on “How Teens Use Media.” You may be surprised to learn that teens can often be reached by the same means as their parents.

Report Paints a Painful View of Ad Agencies

resetting ad agency new business

Forrester Research believes today’s ad agencies are not well-structured to take on tomorrow’s marketing challenges, needing to move from making messages to establishing community connections. In a new report, the research firm paints a painful view of ad agencies.

10 Benefits of Inbound Marketing for Ad Agency New Business

10 inbound marketing benefits

 

There is a new model for new business that makes the existing model obsolete.

It may come as a bit of a surprise but, prospects aren’t anxiously awaiting your sales pitch. They’ve heard it a hundred times before from agencies that look, sound and act just like yours. 

New business doesn’t have to be so hard. There is a better way that makes it EASIER. Implementing an inbound marketing program will get prospects reaching out to you without having to use the interruptive type tactics of the past.Continue reading

2015 New Business Conference to be held in Nashville, TN

The Music City Center, Nashville, TN

 

The inaugural Fuel Lines New Business Conference for advertising, digital, media and PR agencies will be held the booming city of Nashville, Tennessee on October 8-9. 

Nashville was recently named among the 15 Hottest American Cities for 2015 and was recently voted by Conde Nast Traveler as one of the top 5 cities to visit. 

The popularity of the TV show “Nashville” has helped boost tourism. Nashville saw 11.8 million visitors in 2013, and the Nashville Convention & Visitors Bureau is predicting a 10% increase in the number of visitors by 2016.

Continue reading

Social Proof: Use Client Testimonials for Ad Agency New Business

testimonials for ad agency new business

Adding recommendations is one of the easiest ways to empower your new business program.

As part of my consulting work I’m asked to review a lot of agency websites from a new business perspective. Just yesterday I was reviewing the website of a large agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client. A good number of agencies neglect to add this important component to their marketing mix.Continue reading

This is My Personal Story In Leading Ad Agency New Business

Michael Gass Fueling Ad Agency New Business

 

Business development has dramatically changed and rainmakers of the past have struggled with the changes.

I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years.

I’ve been in business development almost my entire advertising career. Continue reading

How to Craft an Agency PR Plan That Drives New Business

A Plan That Drive Ad Agency New Business

“A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think Rich

While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Whether your agency emphasizes inbound or outbound marketing—or a combination of the two—PR is an important tool that can help you attract attention and generate new business opportunities.Continue reading

Fuel Lines New Business Conference 2015 to Highlight the New Drivers of Agency New Business

Music City Center, Nashville, TN

BIRMINGHAM, Ala., Jun. 9, 2015 /PRNewswire-iReach/ – Michael Gass, founder and president of Fuel Lines Business Development, announced the finalization of details for the Fuel Lines New Business Conference 2015, to be held October 8-9 in Nashville, Tennessee. A Super Earl Registration has already begun.

“New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online. Continue reading

Workshop: A New Approach for New Business – Chicago

Ad Agency New Business Workshop Chicago

The Primary Battle for New Business Has Moved Online. 

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 24, 2015, in Chicago, Illinois.

This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.

New business has been a problem historically for agencies.Continue reading

How to Use Hashtags for Ad Agency New Business

hashtags for ad agency new business

The use of hashtags within social media creates a great opportunity it improve awareness and reach prospective clients. 

Hashtags are words preceded by the hash symbol(#). Twitter users were the first to use hashtags back in 2007 and are still the primary users, but hashtags are now used a lot on other social media platforms such as Facebook, Google +, Instagram, Pinterest, Tumblr and Vine.

Using hashtags is an easy way to make your content searchable.Continue reading

Ad Agency Network: The Brand Establishment

Russ Cornelius The Brand Establishment

 Guest article written by Russ Cornelius, Managing partner of The Brand Establishment, an association of agencies whose owners are Certified Brand Strategists.

I find it interesting that many agencies still consider brand development as developing a “wow” logo and ensuring that all marketing pieces have consistent messaging and look as if they are from the same organization.  From my perspective, a brand strategy must be developed and it must closely align with an organization’s business strategy.… Continue reading

Tips For Improving Your Presentation Skills for Ad Agency New Business

speaking for ad agency new business

You should be prepared to capitalize on speaking engagements to build a wider network of prospects and to win new clients.

Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.… Continue reading