Try Speaking for Ad Agency New Business

public speaking for ad agency new business

Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities. Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form […]

8 Tips That Will Make Ad Agency New Business Easier

make ad agency new business easier

Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to business development that makes it harder than it […]

Ad Agencies: Audience Development Comes Before Business Development

build an audience for ad agency new business

Building an engaged online community should now be a core responsibility of business development. Inspiration for this article came from Duct Tape Marketing’s founder, John Jantsch,  from his recent podcast interview with Jeffrey K. Rohrs, Vice President of Marketing Insights for ExactTarget,  Jeffrey is also the author of AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers. […]

10 Ways to Use Pinterest to Reach Prospects

pinterest

Given that 83% of human learning occurs visually, Pinterest has great potential for ad agency new business.  Pinterest, a pinboard-style social photo sharing website, continues to create a lot of buzz as one of the hottest social media platforms since Twitter. This unique social media service attracts more than 1.5 million visitors a day and already […]

Bob Hoffman’s 101 Contrarian Ideas About Advertising

An ad agency principal who is an example on how to use content marketing and social media to build awareness and new business opportunities for your agency. I am a Bob Hoffman fan. I have read everything he has written, from his book The Ad Contrarian, to every ADWEEK and blog post article and now […]

B-2-B Agency Gains New Business from a Narrow Niche and Social Media

Social media can end the anxiety of creating a niche and differentiation for ad agency new business. John Sonnhalter, CEO of Sonnhalter, a B2B ad agency located just outside of Cleveland, OH, shares an example of an agency that found a way to finally “draw a line in the sand” and openly declare his agency’s […]

A 7 Step Guide to Successful Infographic Production for Ad Agency New Business

infographics for ad agency new business

An infographic can be a great way for small to midsize ad agencies to communicate their unique position in the marketplace.  Infographics is derived from two words: ‘information’ and ‘graphics’, and stands for the graphical representation of data and information. Why infographics for ad agency new business? Visually create a positioning for your agency – “A […]

10 Tips For Creating a Game Plan For Ad Agency New Business

It is absolutely essential that every ad agency have a plan for their new business development initiatives. I recently spoke to a group of ad agency owners. I was amazed to learn that none of them had a written new business plan. That’s inconceivable to me. If you have no plan you can’t measure what […]

The Future of Ad Agency Promotion at Events Through Social Media

  Social media can enhance your special event experience and make networking for new business easier. Without a doubt an industry trade show or conference has been a beneficial professional networking event for business opportunities. Social media has transformed these events and taken them to a new level. “I think social media is changing the […]

ADWEEK.COM: All 61 Ads from Super Bowl 2011 in 2 Minutes

ADWEEK and the Mullen agency create excellent awareness for themselves through the Super Bowl and their use of social media. ADWEEK’s video generated over 60,000 views in 1.5 days. There were over 47,000 Tweets that used #brandbowl hashtag and over 18,000 people who visited their site during game night. Not bad exposure for Mullen. In […]

Study: The Top Reasons CMOs Hire Ad Agencies

drew mclellan ad agency new business

This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.

This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.

This past summer AMI partnered with research firm Audience Audit and Luth Research to conduct an original study exploring the reasons that CMOs and business owners hire agencies, what they’re looking for and how agencies can position themselves for relevance with their target customers.… Continue reading

The Best Pitching Guide Book for Agency New Business

win more ad agency new business pitches

The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. 

Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.

“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”

Pitching doesn’t have to be a crapshoot.Continue reading

The Anatomy of Content Marketing for Ad Agency New Business

anatomy of content marketing for ad agency new business

A SMALL agency won BIG business through a strategic content marketing strategy. 

Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong.

Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client news. It tends to be all about the agency. A primary reason the blog does little to create new business opportunities.… Continue reading

Learn to Say NO for Ad Agency New Business

say no for ad agency new business

To be more successful, you’ll need to be less accessible.

Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. 

This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.

Every time I say “no” to something that is not important, I am saying “yes” to something that is.

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Ad Agencies: An Infographic On the History of Social Advertising

the history of social advertising

In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.

My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.… Continue reading

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Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

content marketing for ad agency new business

Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way.

It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.

According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. 

With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos.… Continue reading

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Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

Jordan Zimmerman Leading Fearlessly

You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.

I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.… Continue reading