Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities. Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form […]
Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to business development that makes it harder than it […]
Building an engaged online community should now be a core responsibility of business development. Inspiration for this article came from Duct Tape Marketing’s founder, John Jantsch, from his recent podcast interview with Jeffrey K. Rohrs, Vice President of Marketing Insights for ExactTarget, Jeffrey is also the author of AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers. […]
Given that 83% of human learning occurs visually, Pinterest has great potential for ad agency new business. Pinterest, a pinboard-style social photo sharing website, continues to create a lot of buzz as one of the hottest social media platforms since Twitter. This unique social media service attracts more than 1.5 million visitors a day and already […]
An ad agency principal who is an example on how to use content marketing and social media to build awareness and new business opportunities for your agency. I am a Bob Hoffman fan. I have read everything he has written, from his book The Ad Contrarian, to every ADWEEK and blog post article and now […]
Social media can end the anxiety of creating a niche and differentiation for ad agency new business. John Sonnhalter, CEO of Sonnhalter, a B2B ad agency located just outside of Cleveland, OH, shares an example of an agency that found a way to finally “draw a line in the sand” and openly declare his agency’s […]
An infographic can be a great way for small to midsize ad agencies to communicate their unique position in the marketplace. Infographics is derived from two words: ‘information’ and ‘graphics’, and stands for the graphical representation of data and information. Why infographics for ad agency new business? Visually create a positioning for your agency - “A […]
It is absolutely essential that every ad agency have a plan for their new business development initiatives. I recently spoke to a group of ad agency owners. I was amazed to learn that none of them had a written new business plan. That’s inconceivable to me. If you have no plan you can’t measure what […]
Social media can enhance your special event experience and make networking for new business easier. Without a doubt an industry trade show or conference has been a beneficial professional networking event for business opportunities. Social media has transformed these events and taken them to a new level. “I think social media is changing the […]
ADWEEK and the Mullen agency create excellent awareness for themselves through the Super Bowl and their use of social media. ADWEEK’s video generated over 60,000 views in 1.5 days. There were over 47,000 Tweets that used #brandbowl hashtag and over 18,000 people who visited their site during game night. Not bad exposure for Mullen. In […]
In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.
My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.… Continue reading
Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way.
It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.
According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions.
With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos.… Continue reading
You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.
I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it. But, they’re going to be missing some great information that will help them increase their own new business.… Continue reading
Timing is critical when it comes to engaging with your social media audience.
To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.
Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas.… Continue reading
There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.
The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s).
Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.
There are some important insights to be learned about the effectiveness of content marketing from a recent study commissioned by The Nielsen Company, The Role of Content In Consumer Decision Making.… Continue reading
There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours.
Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”.
David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house departments.
His work has been discussed in the Wall Street Journal, USA Today, Fast Company.… Continue reading
Helpful tips for small and mid-size agencies in leveraging social to generate thought leadership.
The following is an interview conducted by Mark Sneider, president of RSW/US, for the Agency New Business Thought Leader Video Series.
I discuss with Mark the reasons why ad agencies aren’t finding success using social media for new business.
Agencies are still trying to lead with “brick and mortar” but social media is all about people connecting with other people.
Success begins by identifying with a specific target audience and creating a positioning of expertise.… Continue reading