10 Ways to Use Pinterest to Reach Prospects

pinterest

Given that 83% of human learning occurs visually, Pinterest has great potential for ad agency new business. 

Pinterest, a pinboard-style social photo sharing website, continues to create a lot of buzz as one of the hottest social media platforms since Twitter. This unique social media service attracts more than 1.5 million visitors a day and already provides more referral traffic to other sites than Google +, LinkedIn and Youtube combined. Subscribers spend, on average, 16 minutes on the site per visit.… Continue reading

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Bob Hoffman’s 101 Contrarian Ideas About Advertising

An ad agency principal who is an example on how to use content marketing and social media to build awareness and new business opportunities for your agency.

I am a Bob Hoffman fan. I have read everything he has written, from his book The Ad Contrarian, to every ADWEEK and blog post article and now his new book, 101 Contrarian Ideas About Advertising.

Bob is the CEO of Hoffman/Lewis advertising located in San Francisco and St.… Continue reading

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B-2-B Agency Gains New Business from a Narrow Niche and Social Media

Social media can end the anxiety of creating a niche and differentiation for ad agency new business.

John Sonnhalter, CEO of Sonnhalter, a B2B ad agency located just outside of Cleveland, OH, shares an example of an agency that found a way to finally “draw a line in the sand” and openly declare his agency’s area of expertise for a particular market.

John was able to first ‘test the waters before jumping in’ by creating a ‘niche blog’ clearly targeted to a very specific audience.

… Continue reading

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A 7 Step Guide to Successful Infographic Production for Ad Agency New Business

infographics for ad agency new business

An infographic can be a great way for small to midsize ad agencies to communicate their unique position in the marketplace. 

Infographics is derived from two words: ‘information’ and ‘graphics’, and stands for the graphical representation of data and information.

Why infographics for ad agency new business?

  • Visually create a positioning for your agency - “A picture is worth a thousand words.”
  • Gain a positioning of expertise within a particular industry or discipline.
  • If you include an  “embed code” for your infographic, it can help your agency’s website or blog site gain rankings for a particular niche.

    • … Continue reading

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10 Tips For Creating a Game Plan For Ad Agency New Business

It is absolutely essential that every ad agency have a plan for their new business development initiatives.

I recently spoke to a group of ad agency owners. I was amazed to learn that none of them had a written new business plan. That’s inconceivable to me. If you have no plan you can’t measure what you’re doing, there’s no real strategy behind your new business activities, no focus or direction.

“He who fails to plan, is planning to fail”  - Winston Churchill

If you want to build a consistent pipeline for lead generation and new business opportunities for your agency you must have a game plan in place.… Continue reading

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The Future of Ad Agency Promotion at Events Through Social Media

 

Social media can enhance your special event experience and make networking for new business easier.

Without a doubt an industry trade show or conference has been a beneficial professional networking event for business opportunities. Social media has transformed these events and taken them to a new level.

“I think social media is changing the nature of interaction surrounding conventions,” said Steven Paganelli, vice president of business development-DMOs/CVBs for the Washington, D.C.-based, TIG Global. “Certainly, the opportunity to connect on a higher, more meaningful level face-to-face has always been at the heart of meetings and conventions, but social media tools and new technologies are making it easier for delegates to move beyond their comfort zone to meet new contacts, share ideas and engage in these events in deeper ways.”

In an American Express OPEN Forum article, Scott Belsky, Founder and CEO of  Behance, shares insights from his 4-day experience at this year’s South By Southwest Interactive Conference.… Continue reading

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ADWEEK.COM: All 61 Ads from Super Bowl 2011 in 2 Minutes

ADWEEK and the Mullen agency create excellent awareness for themselves through the Super Bowl and their use of social media.

ADWEEK’s video generated over 60,000 views in 1.5 days. There were over 47,000 Tweets that used #brandbowl hashtag and over 18,000 people who visited their site during game night. Not bad exposure for Mullen.

In case you missed them, this Adweek.com video provides the ‘Readers Digest’ version of the 2011 Superbowl Ads, a quick look through all 61 adds in 2 minutes.… Continue reading

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An Ad Agency’s ‘Buy Local Campaign’ Generates New Business

Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, provides a successful promotional campaign example for how he built awareness for his agency … by promoting its competition.

Arizona is trying to heal the P.R. black eye and business boycott created by its strict illegal immigration bill SB1070. Among other issues, the state is also battling a historic state deficit, lack of investment in education and nearly 10 percent unemployment.… Continue reading

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2011 Forecast: 100 Global Trends That Will Drive Consumer Behavior

Concise and helpful information for prospective clients regarding the trends that will impact consumer behavior in 2011 and positioning as an advertising leader for JWT.

JWT has released its sixth annual year-end forecast of key trends that will drive or significantly impact consumer behaviour in the year ahead. The result of quantitative, qualitative and desk research conducted throughout the year and pulling from the input of more than 50 trend-scouts around the world.  JWT is a believer in scoping out trends through its JWT Intelligence unit.… Continue reading

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Ad Age: A List of the Worst Agency Websites for IPhones and IPads

Attention Agencies: You provide a sweet target for your competition if you don’t practice what you preach and aren’t doing for yourself what you recommend for clients.

The McKinney agency, Durham, NC, recently created some positive press for themselves while creating a firestorm around some of the biggest advertising agencies websites.

Advertising Age, provided with McKinney’s review of agency’s websites, recently published the article, The World’s Worst Agency Websites (For IPhones and IPads).

David Teicher, for Advertising Age writes, “McKinney Art Director Nick Jones stumbled upon an unfortunate, albeit not surprising, byproduct of that: Some of the biggest agency websites are built on Adobe’s Flash and thus entirely inaccessible from iPhones and iPads.

… Continue reading

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