My 70-20-10 Twitter Formula for Ad Agency New Business

twitter for ad agency new business

A simple formula for using Twitter more effectively for new business.

I’ve been using Twitter for new business since 2007. It is the leading traffic generator for my website traffic.  One of the best helps I found when I first started using Twitter came from Angela Maiers, educator, author, blogger who leads Maier Educational Services.

Angela developed a simple Twitter Engagement Formula that provided focus and purpose for her participation. She called it the 70-20-10 Formula:

  • 70% Sharing others voices, opinions and tools. 
  • 20% Collaborations, directly responding, connecting and collaborating with others.

    • … Continue reading

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How to Create a Niche Ad Agency Blog to Boost New Business Opportunities

This video is an interview that was conducted by McDougall Interactive in Boston, MA. I share my philosophy and tips on how agencies can use a niche blog for new business.

A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them to have a clear point of differentiation from their competition and a position of expertise. 

Agencies have a commonality of problems when it comes to new business.… Continue reading

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The Marketing Agency Blueprint for New Business

the marketing agency blueprint for ad agency new business

If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help.

Paul is a small agency owner. He is the founder and CEO of PR 20/20 established in 2004. He has built an incredible national and international awareness and appeal for his agency’s new business using social media and inbound marketing. PR 20/20 was also the industry’s first provider of standardized services and set pricing and grew revenue nearly 500 percent in just four years.… Continue reading

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10 Reasons to Use Video for Ad Agency New Business

video for ad agency new business

Video can become one of the most effective new business tools in your tool box.

Video allows you to easily tell your agency’s story in a more compelling way than you are able to do through print. You also can use video to create a video blog or post, conduct training, share client testimonials or conduct interviews that attracts the interest of your prospective client audience.

According to Forrester Research, adding video to your agency’s website makes your site SIX times more likely to convert a “browser” into a paying customer.

… Continue reading

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Fueling Ad Agency New Business In Canada

ICA-Canada-Workshops

Flying to Canada this morning for a whirlwind trip with agency New Business | Social Media Workshops being held over the next 3 days in Toronto, Vancouver and then Calgary. I appreciate the Institue of Communication Agencies for this opportunity.

 

Click on the following link for additional information: ICA Events… Continue reading

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How Are You Spending Your Time for Ad Agency New Business?

time management for ad agency new business

Time is often your greatest enemy when it comes to consistently acquiring new business opportunities so knowing where to focus your time is critical for the best results. 

I talk to people on a daily basis who don’t have enough time. Just this week, I was talking with two agency principals and a new business director that all basically said; “I’m out of time”.  Each said they had no more time to give their schedules were overloaded.… Continue reading

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Try Dropbox for Ad Agency New Business

dropbox cloud storage service for ad agencies

 

The potential productivity for the new business traveller of using cloud-based services, in combination with mobile devices, is substantial.

If you are in charge of new business, it often means you are “going out on the road”.  Having all you need to do your work while traveling can be difficult if you don’t plan ahead. Even when you do, you can often end up leaving important digital content to which you have no access. An even worse scenario would be to have a hard drive failure or someone stealing your laptop along with ALL of your important files.… Continue reading

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How to Build A Platform for Ad Agency New Business

Michael Hyatt Platform for ad agency new business

If you’re serious about taking your agency to the next level, “you can’t succeed without a platform.”

Most agencies were late getting into social media. Then they literally “jumped in” with little to show for their time and effort. It takes more than a completed check-list for having an agency blog, Twitter, Facebook and LinkedIn accounts to have any kind of success.

The “typical” agency blog has:

  • No plan
  • No objective
  • No target audience
  • No integration
  • No consistency
  • No value (self promotional)
  • No traffic

Could this be why “nobody reads agency blogs?”

There are many benefits if you build an online platform the right way: 

  • Provides a better focus for new business
  • 24/7 top-of-mind awareness without interruption tactics, such as cold calling
  • Allows an agency to be more narrowly niched without the risk
  • Pre-qualifies prospects
  • Networking on steroids and increase in referrals
  • Win business without having to pitch
  • Eliminates the dating process
  • Consistent new business pipeline that is sustainable when the agency is at its busiest
  • A greater market area, with the potential for national and international new business opportunities
  • A positioning of expertise that allows charging higher premiums and working with fewer clients that are a better match

I am a fan of Michael Hyatt, former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S.… Continue reading

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25 Ways to Be Found for Ad Agency New Business

Tips for creating a larger online presence to be found by your agency’s best prospects.

Almost five years ago I had an epiphany for new business. It came from a CMO Study, released in early 2008, where 85% of decision makers said they found their vendors not the other way around. I realized there was a paradigm shift taking place for new business brought on by the great recession and social media’s evolution as another communication channel.… Continue reading

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Video Editing is Becoming an Important Skill Set for Ad Agency New Business

Tom Martin video production agency new business

The skill set for doing agency new business is changing so be prepared to adapt.

“There are not a whole lot of people who have done this job in the past who know how to do it well now,” Avi Dan, a former new business executive at Euro RSCG, Berlin Cameron United and Saatchi who’s now president of Darling in New York.

A significant paradigm shift is taking place that impacts how ad agencies acquire new business and also affects the knowledge and skill sets new business rainmakers need for success.… Continue reading

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