Personal Brand Development Benefits Ad Agency New Business

personal branding and ad agency new business

Growing your personal brand can greatly boost your agency’s new business opportunities. It makes sense for the principal to be the face of the agency. Not only are they the least likely to leave, but usually small to midsize agencies are built upon the vision, values and the type of culture that best suites their owners. And, agency owners […]

Writer’s Block Can Derail Ad Agency New Business

writer's block content marketing ad agency new business

Consistently creating content is the fuel for an inbound new business program. With the rise of content marketing, writing has become an important component to new business as the battle for business has moved online. Content has become the magnet that draws in prospective clients and provides a positioning of expertise. I’ve been writing about business […]

Ad Agency New Business Workshops

Fuel Lines Business Development

A New Approach for New Business New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online. My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers […]

The Invisible Sale for Ad Agency New Business

The Invisible Sale for Ad Agency New Business

A step-by-step guide to create a painless prospecting system. Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important […]

People You May Know for Ad Agency New Business

people you may know for ad agency new business

LinkedIn’s People You May Know feature helps build a targeted network of prospective clients fast. LinkedIn is an important new business tool, thanks to its’ People You May Know feature.  It has been rated as the second most helpful LinkedIn feature, enabling users to easily build new relationships with potential clients. People You May Know provides you with a […]

Why are ad agency new business executives performing so badly?

1 john morgan quote

Rainmakers who were good at new business in the past are struggling today. According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is 2 years or less. Only 26% of new business directors were viewed as successful. Why? I’ve worked face-to-face with more than 200 advertising, digital, media and […]

The Best Pitching Guide Book for Agency New Business

win more ad agency new business pitches

The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read.  Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process. […]

Learn to Say NO for Ad Agency New Business

say no for ad agency new business

To be more successful, you’ll need to be less accessible. Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones.  This reminds me of the following quote from Michael Hyatt,  author of the New York Times […]

The Best Time to Post, Pin and Tweet for Ad Agency New Business

what is the best time to post, pin and tweet

Timing is critical when it comes to engaging with your social media audience. To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times. Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects […]

The Role of Content for Ad Agency New Business

content marketing for ad agency new business

There is a higher degree of trust from prospects when they are reading content from credible, third-party experts. The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important […]

Workshop: A New Approach for New Business – San Diego

ad agency new business workshop San Diego

The Primary Battle for New Business Has Moved Online. 

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California.

This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.

New business has been a problem historically for agencies.… Continue reading

Personal Brand Development Benefits Ad Agency New Business

personal branding and ad agency new business

Park Howell is the owner and chief storyteller of the agency Park & Co

Growing your personal brand can greatly boost your agency’s new business opportunities.

It makes sense for the principal to be the face of the agency. Not only are they the least likely to leave, but usually small to midsize agencies are built upon the vision, values and the type of culture that best suites their owners. And, agency owners are critical to new business.… Continue reading

Registration Now Open for Fuel Lines New Business Conference 2015

music city center ad agency new business conference

Music City Center, Nashville, TN

A new model for ad agency new business.

New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Presidential of Freedom Medal Winner, Richard Buckminster Fuller, author, architect and designer.

Continue reading

Writer’s Block Can Derail Ad Agency New Business

writer's block content marketing ad agency new business

Consistently creating content is the fuel for an inbound new business program.

With the rise of content marketing, writing has become an important component to new business as the battle for business has moved online. Content has become the magnet that draws in prospective clients and provides a positioning of expertise.

I’ve been writing about business development for eight years. On occasion I suffer from writer’s block. It becomes extremely difficult to produce new articles. I feel hopelessly stuck.… Continue reading

4A’s New Business Webinar

4A's ad agency new business webinar

How to Use Social Media to Attract New Business

Gaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever.

In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around.

Interruptive type tactics, such as cold calling and email blasts, have become ineffective; it’s now more important to be found, rather than to chase new business.… Continue reading

Is The Shoemaker’s Daughter Syndrome Costing Your Ad Agency New Business?

shoe cobbler and ad agency new business

If you’re suffering from the Shoemaker’s Daughter Syndrome, you may want to consider closing the gap between what you recommend for clients and what you use for your own purposes.

Guest article by Gerry Black, Direct Response Copywriter/Marketing Consultant.

Over the years, I have come across many clients and agency owners who exhibit this classic disconnect phenomenon.

Most people have heard the reference to the Shoemaker’s Daughter Going Barefoot, sometimes referred to as the Cobblers’ Children Going Barefoot.… Continue reading

Ad Agency New Business Workshops

Fuel Lines Business Development

A New Approach for New Business

New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online.

My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.

Interruptive type tactics such as cold calling and email blasts are ineffective.Continue reading

The Invisible Sale for Ad Agency New Business

The Invisible Sale for Ad Agency New Business

A step-by-step guide to create a painless prospecting system.

Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important to be found.

Tom Martin has written a helpful guide-book on social selling, it’s called The Invisible Sale: How to build a digitally powered marketing and sales system to better prospect, qualify and close leads. … Continue reading

People You May Know for Ad Agency New Business

people you may know for ad agency new business

LinkedIn’s People You May Know feature helps build a targeted network of prospective clients fast.

LinkedIn is an important new business tool, thanks to its’ People You May Know feature.  It has been rated as the second most helpful LinkedIn feature, enabling users to easily build new relationships with potential clients.

People You May Know provides you with a list of people to connect with using LinkedIn’s secret algorithm. From my personal experience, it seems to factor in your personal LinkedIn activities, along with such things as your existing network, profile information, past workplaces and schools you’ve attended.… Continue reading

Win A Ticket To An Ad Agency New Business Workshop in Orlando

ad agency new business workshop

Enter to win a ticket to a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando.

Here’s your opportunity to join Michael Gass on Friday, February 6, 2015, in Orlando, Florida for this ad agency workshop: A New Approach to New Business.

The battle for new business has moved ONLINE. Interruptive type tactics such as cold calling and email blasts are INEFFECTIVE. It’s now more important to be FOUND than to CHASE new business. 

Continue reading