Best Practices of Highly Social CEOs for Ad Agency New Business

Social Media and Ad Agency Owners

Agency owners should be part of a “New Group of Executives” that are using social media to attract clients, generate exposure for their companies and acquire new business. The importance of social media on business has dramatically escalated. It is a primary force that is redefining the role of the men and women who oversee […]

Content Marketing Benefits Ad Agency New Business

Michael Gass Ad Agency New Business

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. But, where were the ad agencies? They were noticeably absent from […]

Content Marketing World for Ad Agency New Business

Ad Agency New Business Conference

Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about.  Even though this conference is huge, there are definitely a number of sessions that are specific to agencies to help them understand the content marketing for their own new business plus […]

Painless Positioning for Ad Agency New Business

Ad Agency Brand Leader

Positioning is the foundation for new business but most agencies are fearful of it. All they can think about are missed opportunities.  Without a differentiated position, agency new business is much harder than it needs to be. But, it doesn’t have to be so hard. There is an easier way to solve the pain in positioning […]

Example: Creating a Niche for Ad Agency New Business

A Niche Blog for Ad Agency New Business

Prospects seek out marketing providers for their expertise.  Stop selling your services, that’s not what prospects are buying. There are two things that prospects want to buy: Prospects buy a SOLUTION to a problem. Prospects buy your service only because they believe it will solve their problems and give them positive results. If they don’t […]

Build an Online Audience that Builds Ad Agency New Business

Build and audience for ad agency new business

Social media fueled by content marketing has become essential assets for creating  bigger new business opportunities. Advertising, digital, media and PR firms are struggling to understand and convert their social media and content marketing efforts into actual new business success. I have probably edited no less than 6,000+ agency articles over the past ten years. It’s always […]

Ad Agency New Business is Harder Because One Key Ingredient is Lacking

Ad Agency New Business Missing Ingredient

Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. It is also the area that many agencies have not addressed because of either procrastination or, more likely, their unwillingness to make the difficult business decisions. […]

Podcast: Inbound prospects in 30 days

Inbound Marketing for Ad Agency New Business

How to speed up the process of developing inbound leads for ad agency new business. I recently had the pleasure of being interviewed by Jake Jorgovan for this episode of his, Working Without Pants Podcast, sponsored by Outbound Creative. I share in-depth tactics to help agencies with their inbound marketing strategies. A lot of agencies have a hard time seeing new […]

3 Things An Ad Agency New Business Director Needs for Success

ad agency new business training

How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, […]

Business Development is the Most Precarious Job in Advertising

ad agency new business is tough

  The role of the agency new business executive is the riskiest position due a dramatic change in the way business is acquired and the skills rainmakers need to make it happen. Business development has been dramatically altered. There are many people who have done this job in the past who do not know how to do it well […]

Best Practices of Highly Social CEOs for Ad Agency New Business

Social Media and Ad Agency Owners

Agency owners should be part of a “New Group of Executives” that are using social media to attract clients, generate exposure for their companies and acquire new business.

The importance of social media on business has dramatically escalated. It is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. It is also redefining the role of the owners of small to midsize advertising, digital, media and PR firms.Continue reading

Content Marketing Benefits Ad Agency New Business

Michael Gass Ad Agency New Business

Agencies talk about the value of content marketing but few are doing it and even fewer do it well.

I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. But, where were the ad agencies? They were noticeably absent from the largest content marketing event in the world.

Content marketing has exploded over the past four years. Especially after Coca Cola’s announcement of their global advertising strategy moving from creative excellence to content excellence.… Continue reading

Content Marketing World for Ad Agency New Business

Ad Agency New Business Conference

Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about. 

Even though this conference is huge, there are definitely a number of sessions that are specific to agencies to help them understand the content marketing for their own new business plus the strategies and tactics they should be using for their clients.

“Clients want traditional advertising as well as content marketing, so it’s time you become the amazing integrated agency your clients need and expect!

Continue reading

50 Tips for Ad Agency New Business

Tips for Ad Agency New Business

New business helps for Advertising, Digital, Media and PR Agencies.

Since 2007, I’ve conducted over 350 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are many common problems when it comes to business development that makes it harder than it needs to be.

I’ve put together collection of 50 quick tips that I hope will help make your new business easier. Note: Each tip has a link to additional relevant resources.Continue reading

Research: Content, Shares and Links for Ad Agency New Business

content shares and links for ad agency new business

What we learn from examining 1 million blog posts.

It seems that everyone has now jumped on the content marketing bandwagon. But just  because everyone is doing it, doesn’t mean that they are having success.

Only 9% of B2B marketers consider their content marketing efforts to be “very effective. Content Marketing Institute

For many agencies and businesses, content marketing isn’t working.

Their content isn’t producing traffic and without traffic they aren’t achieving new business leads.

Two companies, BuzzSumo and Moz that are experts in SEO, teamed up to evaluate over one million articles and determine why the majority of online content was ignored.… Continue reading

Revise Your Ad Agency’s Website for New Business

a website for ad agency new business

Your website’s key role is to generate business for the firm

Research shows websites influence 97% of clients’ purchasing decisions. 

I’ve often said that agencies are in a perpetual state of re-branding and re-designing their websites. Neither should be so difficult.

A website is an important online platform to showcase your agency’s credentials, capabilities and case studies. It is the primary platform to display your creative work. But for most agencies, redesigning their websites has become a difficult process.… Continue reading

Painless Positioning for Ad Agency New Business

Ad Agency Brand Leader

Positioning is the foundation for new business but most agencies are fearful of it. All they can think about are missed opportunities. 

Without a differentiated position, agency new business is much harder than it needs to be. But, it doesn’t have to be so hard. There is an easier way to solve the pain in positioning by implementing a comprehensive inbound marketing program and will quickly gain a positioning of expertise and have qualified prospects reaching out to you.… Continue reading

Example: Creating a Niche for Ad Agency New Business

A Niche Blog for Ad Agency New Business

Prospects seek out marketing providers for their expertise. 

Stop selling your services, that’s not what prospects are buying.

There are two things that prospects want to buy:

  1. Prospects buy a SOLUTION to a problem. Prospects buy your service only because they believe it will solve their problems and give them positive results. If they don’t know what problems you can solve and the results you deliver, it’s not likely they’ll buy your service.
  2. Prospects buy YOU.
Continue reading

Owners Need to Be Social for Ad Agency New Business

Be Social for Ad Agency New Business

Social media is a primary force that is redefining the role of the men and women who are agency owners.

The importance of social media on business has dramatically escalated. We have moved through the “hype phase” of social media when businesses felt compelled to participate because it was a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky, CEO of global public relations firm Weber Shandwick.

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How to Create Your Personal Brand Story for Ad Agency New Business

Michael Gass Ad Agency New Business

I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies before deciding to start my own consulting firm. This could have easily been one of the worst decisions of my life.

My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness. Little did I know that I was about to start my new business at the beginning of one of the longest economic downturns since the Great Depression.… Continue reading