A New Approach is Now Needed for Ad Agency New Business

inbound marketing for ad agency new business

Business development has undergone a major change. New business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are often treated as vendors because they lack a positioning of … [Read more...]

2014 The Year of the Social CEO

2014 Year of the Social CEO Michael Gass

Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. Brands no longer ignore social media. The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when … [Read more...]

Why are ad agencies so bad at new business?

ad agencies are bad at new business

Business development doesn't have to be so hard for small to midsize agencies.  I've spent almost my entire advertising  career in business development. I can tell you from my experience that agencies are historically bad when it comes to marketing themselves. It's as if they lose their marketing … [Read more...]

Lee Clow’s Beard: Word’s of Advertising Wisdom

Lee Clow's Beard for ad agency new business

If you think social media is hard to comprehend - the answers may be in our past! I was reading an Ad Age aricle this morning, "Lee Clow on Advertising, Then and Now". Ad Age has referred to Lee Clow as "advertising's art director guru".  He was a personal friend of Steve Jobs for some thirty … [Read more...]

David Ogilvy: Writing Tips for Ad Agency New Business

David Ogilvy ad agency new business content marketing

David Ogilvy remains one of the most famous names in advertising and continues to provide us with relevant content marketing tips.  In 1948, at the age of 37, Ogilvy founded the agency that would become Ogilvy & Mather. Starting with only a staff of two and no clients, he built his agency into … [Read more...]

10 Tips to Supercharge Your Energy for Ad Agency New Business

energize ad agency new business

Agency new business does not come from burning ourselves out, grinding ourselves down or using ourselves up. Last year I felt lethargic. I went to my doctor for a checkup. Beyond being overweight and overworked there was nothing physically wrong with me. What I needed was a change of direction. I … [Read more...]

Millennial Consumer Buying Power Will Impact Ad Agency New Business

Share Like Buy Conference Jeff Fromm

An opportunity to build new business relationships and meet America's most powerful marketing executives in person as they share their insights about marketing to Millennials. This is a guest post written by Jeff Fromm,  EVP at Barkley and Founder of the annual Share.Like.Buy Conference, the … [Read more...]

Is the financial bonus what really motivates your ad agency’s salesperson?

commission for ad agency new business

Raising the discussion about compensation for those charged with ad agency new business. It is time to re-think how we compensate those "odd ducks" who do what no one else wants to do, selling the agency's services. The motivation for creating new business opportunities is thought to be fueled … [Read more...]

Goodbye Andy

Andy Griffith One of America's Great Story Tellers

The news of Andy Griffith's passing this morning hit me as though I had lost a beloved relative. Lots of people must have felt the same way. Many are expressing their grief and gratitude to Andy through social media networks for being such a friendly and cherished presence in American life. A good … [Read more...]

10 Ways to Use Pinterest to Reach Prospects

pinterest

Given that 83% of human learning occurs visually, Pinterest has great potential for ad agency new business.  Pinterest, a pinboard-style social photo sharing website, continues to create a lot of buzz as one of the hottest social media platforms since Twitter. This unique social media service … [Read more...]