Fueling Ad Agency New Business Through Social Media
Over the past six years I’ve only written content for Fuel Lines that was specifically about agency new business. Rarely have I written anything personal. I hope that you will grant me this exception.
Since starting my consultancy and working from my home office, my constant companion each day has been our tiny Yorkie Terrier, Bracie. When it was time to start my work day and I headed up the stairs, she was always right by my side.… Continue reading
In 1948, at the age of 37, Ogilvy founded the agency that would become Ogilvy & Mather. Starting with only a staff of two and no clients, he built his agency into one of the eight largest advertising networks in the world. Today it has more than 450 offices in 169 cities.
“On the occasion of his 75th birthday, Ogilvy’s staff put a book together of all Ogilvy’s best memos and speeches [The Unpublished David Ogilvy].
Last year I felt lethargic. I went to my doctor for a checkup. Beyond being overweight and overworked there was nothing physically wrong with me. What I needed was a change of direction. I did a thorough self assessment and with a lot of reading and research, trial and error, I came up with a personalized game plan for a lasting lifestyle change.… Continue reading
This is a guest post written by Jeff Fromm, EVP at Barkley and Founder of the annual Share.Like.Buy Conference, the largest single gathering of Millennials marketing experts in the country. Conference speakers are tops in their fields, dynamic CEOs, CMOs, VPs of marketing, agency presidents, researchers, analysts, and authors as they report the latest insights into the Millennial generation.… Continue reading
It is time to re-think how we compensate those “odd ducks” who do what no one else wants to do, sell the agency. Their motivation for creating new business opportunities is thought to be primarily by financial rewards. The traditional ‘carrot and stick philosophy. Remove the dangling carrot and their new business activities will quickly dissipate.
In a recent Harvard Business Review article, Daniel Pink challenges the ‘carrots and sticks’ philosophy as the wrong way to motivate sales people today.… Continue reading
The news of Andy Griffith’s passing this morning hit me as though I had lost a beloved relative. Lots of people must have felt the same way. Many are expressing their grief and gratitude to Andy through social media networks for being such a friendly and cherished presence in American life. A good friend of mine, Ken Henley, from Nashville, TN, emailed me the caricature above. Ken works for a large architectural firm in Nashville, TN. He stopped his work after hearing the news and sketched out his tribute that he titled “Goodbye Andy” and just wanted to share it.… Continue reading
Pinterest, a pinboard-style social photo sharing website, continues to create a lot of buzz as one of the hottest social media platforms since Twitter. This unique social media service attracts more than 1.5 million visitors a day and already provides more referral traffic to other sites than Google +, LinkedIn and Youtube combined. Subscribers spend, on average, 16 minutes on the site per visit.… Continue reading
Most agencies are in a perpetual state of re-branding and redesigning their websites. Michael Gass
photo credit: evoo73 via photo pin cc… Continue reading
These are certainly unconventional times that we live in. A recent IBM study states that we will see more change in the next 5 years than in the previous fifty.
We are still in the midst of the greatest economic downturn since the Great Depression. The recession that began in 2008 still isn’t over and economists are forewarning the possibility that this could be a double-dip recession.… Continue reading
With help from American Business Media and the Business Marketing Association, Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes. The survey revealed that content marketing, including blogs, is a key lead generation source for 63% of the respondents.… Continue reading
Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
